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Are you ready to take a deep dive into the world of bourbon? Join us as we sit down with Aaron ChePenick, co-owner of the  Las Vegas Distilling Company, for a spirited conversation. Aaron shares his journey from bar owner to bourbon brand promoter, shedding light on how he tapped into the power of Instagram to boost brand visibility. He also opens up on the ways he adapted his marketing strategies to the challenges presented by the COVID-19 pandemic. 

Our conversation covers a wide array of topics, from the impact of the pandemic on the whiskey industry, to changing trends and consumer behaviors. We delve into how distilleries adapted their sourcing strategies and how whiskey enthusiasts took to Instagram to showcase their collections. We also discuss the nuances of blending, aging, and pricing bourbon, as well as how to balance production costs with shelf prices. 

Wrapping up our discussion, we explore Aaron's vision for their brand and the passion that fuels their journey. They reveal their plans for growth and expansion, while preserving the soul of their brand. We also touch upon the rewards of investing in a business beyond its financial gains, the significance of building customer relationships, and the role of brand representation in achieving success. Finally, we delve into the art of selecting barrels for whiskey production, and the role of the Kentucky Bourbon Festival in brand recognition. This episode is packed with insights and information that whiskey enthusiasts and novices alike won't want to miss.

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