In this episode of the Whiskey Wealth Warrior podcast, host Glen Palmer sits down with Benyea D Hurst, founder and CEO of Benny Red Vodka — a premium brand built from the ground up through persistence, vision, and real-world customer insight.

From working behind the bar at Applebee’s to launching his own spirits brand, Benyea shares the journey, mindset, and challenges that shaped Benny Red into what it is today.

The conversation dives into:

The moment Benyea decided to build his own vodka brand

Why distribution is the biggest early challenge in spirits

How being “too early” can hold a brand back

The power of customer experience over product alone

What makes a premium spirits brand stand out in a crowded market

Why consistency and persistence are the real keys to success

Benyea also shares his perspective on where the spirits industry is heading, including the rise of RTDs (ready-to-drink) and the long-term opportunity within premium brands. 

This episode is a must-listen for aspiring brand builders, entrepreneurs, and investors looking to understand the realities behind launching and scaling a spirits brand.

Connect with Benyea:

Benny Red Vodka: https://www.benniereddvodka.com

Instagram: https://www.instagram.com/bennyredofficial

Connect with Glen:

LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.