From Beta to Buzz Sumo: Building the Ultimate Social Search Engine |Ep 46

What it’s about Opportunity knocked for Buzz Sumo in 2013, and it was Steve Rayson doing the knocking. Having bootstrapped and sold companies in the past, Steve saw huge potential in Buzz Sumo after stumbling upon a beta version created by his co-founders. Buzz Sumo is similar to Google, but as a social search engine they go a step further. They allow you to search the most shared and liked content, research who is sharing or linking to it, and find out how people are engaging with competitor content. In this interview, I talk to Steve about how Buzz Sumo is essential to content research, what he believes makes great content marketing, how he and his team developed a pricing strategy that worked for them, and his strategy for avoiding churn.