PR LIKE A BOSS!

From Boardroom to Brand Boss


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In this episode of PR LIKE A BOSS! Patz's joined by the incredible Samanah Duran, Forbes 30 Under 30 honouree, founder of Be Your Own and branding mentor to high-level execs ready to go solo. We chat about how to build a personal brand with substance, not just style, and why real thought leadership requires more than a good LinkedIn headline. Samanah shares powerful advice for beauty and wellness founders looking to go from behind-the-scenes to front-facing—without the fluff.



Topics Covered:
  • Sustainability, strategy & the storytelling sweet spot
  • Why exclusivity builds stronger brands than accessibility
  • Turning PR into long-term brand power, not short-term noise
  • Green flags (and red) for founders stepping into visibility
Plus:
  • A rapid-fire “Brand Boss Quickfire” game
  • Real PR wins, brand pivots, and bold founder lessons
Who’s This For?

Brand founders, consultants, creatives, and PR pros who want to build smart, story-led brands that connect, convert and last.



Mentioned in this Episode:
  • Lisa Franklin – Award-winning skincare founder
  • Glossier – Founded by Emily Weiss
  • Benefit Cosmetics x Critics Clothing – A surprising early collab
  • LVMH x Supreme – When high fashion met hype
  • Katie Hopkins – Like her or not, she knows how to PR
  • Elisabeth Carley Leonard – TikTok fave and ADHD advocate
  • Carol Driver – Journalist & PR Consultant
  • Stylist MagazineVice MediaUrban Decay – For standout storytelling
  • Elon Musk, Arianna Huffington, Sheryl Sandberg, Whitney Wolfe Herd – Real thought leaders by Samanah's standards


🎧 Listen now and don’t forget to subscribe, share and leave a review if this episode hits home!


Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE

✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]


✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE]

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PR LIKE A BOSS!By Patrizia Galeota