Mike Girard didn’t just start a business… he MacGyver’d one into existence in a war zone.

This episode is the definition of “you can’t make this up.”💥 The Origin Story - Mike’s first batch of moonshine was made in Afghanistan… using a repurposed explosive device. What started as curiosity turned into a full-blown obsession—and eventually, 3-Hundred Days of Shine.🚀 From Army to EntrepreneurAfter 23 years in the military, Mike jumped into business ownership with zero road map. Think :Doing everything himself Long hours, nonstop grind Learning business in real time His words? “Like drinking from a firehose.”🧠 Smart Positioning Instead of leaning into military branding, Mike built his brand around: Colorado history Prohibition storiesLocal prideThat shift made his product stand out in a crowded market.📖 When Your Story Starts Selling At one point, customers began telling Mike’s story for him. That’s when it clicked—your brand is working when your audience becomes your marketer.🔑 Real Talk Take away You don’t need a perfect plan.You need: Grit, Adaptability, And the ability to learn fast🎧 Raw, honest, and packed with lessons for any small business owner trying to figure it out.Go check them out:https://www.3hundreddays.com/or follow along at https://www.instagram.com/3hundreddaysdistilling/#SmallBusiness #Entrepreneurship #Leadership #StartupLife #BusinessLessons #Podcast