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Jim Hill and Lauren Hersey are joined by former Disney Imagineer Jim Shull to unwrap the fascinating (and sometimes funny) story of Disney’s long-running partnership with McDonald’s. From the birth of the Happy Meal to fry carts in Frontierland, this episode explores how two of the world’s biggest brands became the ultimate marketing duo - and what really ended their 10-year deal.
The surprising Star Trek connection that inspired Disney’s early talks with McDonald’s
How Michael Eisner and Jeffrey Katzenberg turned burgers and fries into box office gold
The untold story of the McDonald’s-themed Splash Mountain that almost happened
Why the partnership ended amid public pressure over kids’ meals and health
The legacy of Disney Happy Meal toys—and how the relationship quietly returned today
Whether you remember Boo Buckets, fry carts, or those elusive Happy Meal collectibles, this supersized episode proves that food and nostalgia are a marketing match made in Disney heaven.
Unlocked Magic
Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS.
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By Jim Hill4.8
1414 ratings
Jim Hill and Lauren Hersey are joined by former Disney Imagineer Jim Shull to unwrap the fascinating (and sometimes funny) story of Disney’s long-running partnership with McDonald’s. From the birth of the Happy Meal to fry carts in Frontierland, this episode explores how two of the world’s biggest brands became the ultimate marketing duo - and what really ended their 10-year deal.
The surprising Star Trek connection that inspired Disney’s early talks with McDonald’s
How Michael Eisner and Jeffrey Katzenberg turned burgers and fries into box office gold
The untold story of the McDonald’s-themed Splash Mountain that almost happened
Why the partnership ended amid public pressure over kids’ meals and health
The legacy of Disney Happy Meal toys—and how the relationship quietly returned today
Whether you remember Boo Buckets, fry carts, or those elusive Happy Meal collectibles, this supersized episode proves that food and nostalgia are a marketing match made in Disney heaven.
Unlocked Magic
Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS.
Learn More
Learn more about your ad choices. Visit megaphone.fm/adchoices

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