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From Burnout to Boundless: Craig Lerch on Reinventing a Real Estate Life
What happens when the name on the door stops feeling like success and starts feeling like a cage? Craig Lurch, a Philadelphia real estate veteran and son of a broker, tells the raw story of smashing his “snow globe”—leaving his own brokerage, confronting ego, and rebuilding a career around three simple funnels: change lives, make money, have fun. It wasn’t tidy. It cost real money, pride, and a few tears. But it delivered clarity, scale, and a daily rhythm that protects energy and multiplies impact.
We dig into practical frameworks that any pro can steal: 90-day planning with big rocks, outcome-based calendars that kill knee-jerk decisions, and the discipline of saying no so your best yes can find you. Craig makes a case for kindness as a competitive edge—random acts that change someone’s day and quietly compound your reputation. He lays out today’s market reality with no spin: tight inventory, buyer agency agreements with teeth, and why insisting on alignment is not arrogance, it’s stewardship. If you’ve ever battled pricing delusion, boundary pushers, or the threat of a one-star tantrum, you’ll find scripts and stances that keep you sane and effective.
There’s heart here too. Behavior never lies, mastery takes time, and fun isn’t optional; it’s fuel. We talk Philly grit, unscripted radio, Italy’s calming effect, and a pink flamingo legacy from Craig’s mother—a reminder to leave people better than you found them. If your “success” feels small for who you’ve become, consider this your nudge to shatter the glass, build a blue ocean, and work with more intention and joy.
If this conversation moved you, follow the show, share it with a friend who needs courage, and leave a quick review—what’s one snow globe you’re ready to smash?
Connect with Maria Quattrone:
Facebook: Maria Quattrone
Facebook Page: REMAX at Home Facebook
Facebook Page: Rise in Real Estate Facebook
LinkedIn: Maria Quattrone
YouTube: Maria Quattrone
Instagram: @maria_quattrone
TikTok: mariaquattronerealestate
Website: MQrealesate.com
Office number: 215- 607-3535
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By Maria QuattroneWhat happens when the name on the door stops feeling like success and starts feeling like a cage? Craig Lurch, a Philadelphia real estate veteran and son of a broker, tells the raw story of smashing his “snow globe”—leaving his own brokerage, confronting ego, and rebuilding a career around three simple funnels: change lives, make money, have fun. It wasn’t tidy. It cost real money, pride, and a few tears. But it delivered clarity, scale, and a daily rhythm that protects energy and multiplies impact.
We dig into practical frameworks that any pro can steal: 90-day planning with big rocks, outcome-based calendars that kill knee-jerk decisions, and the discipline of saying no so your best yes can find you. Craig makes a case for kindness as a competitive edge—random acts that change someone’s day and quietly compound your reputation. He lays out today’s market reality with no spin: tight inventory, buyer agency agreements with teeth, and why insisting on alignment is not arrogance, it’s stewardship. If you’ve ever battled pricing delusion, boundary pushers, or the threat of a one-star tantrum, you’ll find scripts and stances that keep you sane and effective.
There’s heart here too. Behavior never lies, mastery takes time, and fun isn’t optional; it’s fuel. We talk Philly grit, unscripted radio, Italy’s calming effect, and a pink flamingo legacy from Craig’s mother—a reminder to leave people better than you found them. If your “success” feels small for who you’ve become, consider this your nudge to shatter the glass, build a blue ocean, and work with more intention and joy.
If this conversation moved you, follow the show, share it with a friend who needs courage, and leave a quick review—what’s one snow globe you’re ready to smash?
Connect with Maria Quattrone:
Facebook: Maria Quattrone
Facebook Page: REMAX at Home Facebook
Facebook Page: Rise in Real Estate Facebook
LinkedIn: Maria Quattrone
YouTube: Maria Quattrone
Instagram: @maria_quattrone
TikTok: mariaquattronerealestate
Website: MQrealesate.com
Office number: 215- 607-3535