In this episode, Kristi Mitchell chats with Keith Allen Johns about the ups and downs of marketing for service-based businesses and how to avoid common pitfalls. Keith shares his personal experiences and lessons learned from his marketing journey and offers practical advice on how to leverage powerful mindsets, tactics, and strategies.
Key Takeaways:

• Understand your business model and align your marketing strategy with it.
• Do not rely solely on spending money to solve marketing issues; active management and engagement are crucial.
• Foster collaborative relationships with marketing providers and ensure they are adaptable to your business needs.
• Focus on mastering one marketing channel at a time to avoid spreading yourself too thin.
• Be mindful of the products you choose to sell and their associated marketing requirements.
• YouTube offers evergreen potential, and its content can yield results for a long time compared to other social platforms.

Connect with Keith Allen Johns:

• LinkedIn:
• Keith Allen Johns
• Email: [email protected]

Connect with Kristi Mitchell:

• Website:
• Kristi Mitchell Marketing
• LinkedIn:
• Kristi Mitchell

Tune in to future episodes of "Unfudge Your Marketing" for more insights and strategies to help you scale your service-based business!

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com