Guest: Hendrik Schiphorst, Managing Director SPORTFIVE Germany, Vice President VSA
Host: Prof. Dr. Mike Friedrichsen, Co-President, German University of Digital Science
For the first time, "From Campus to Cyber" steps into the world of sports business. Hendrik
Schiphorst has spent over 25 years shaping football marketing — from 1. FC Nürnberg and HSV
to Bayer 04 Leverkusen, and now leading SPORTFIVE Germany, one of the world's largest sports
rights marketers (60+ European clubs, 1,200+ employees, $1B+ revenue).
In this episode:
• How a global sports rights marketer actually works
• Digitalization in football: fan data, OTT, and the changing matchday journey
• Women's football as market correction vs. its own ecosystem
• The 2026 World Cup: 48 teams, three host countries — opportunity or burden?
• Where sponsorship value goes next, and where commercialization should stop
• What the sports business needs from the next generation of digital talent
• What role universities like German UDS can play in this space