From apprentice carpenter to leading a $150 million construction company, James Kell knows what it takes to build teams, deliver results, and keep workers safe. In this episode of The Aro Benaiah Show, James shares how he’s replacing outdated punishment-based safety systems with a positive recognition approach that’s transforming workplace culture—from construction sites to companies like McDonald’s.

We dive into:

How immediate recognition drives safer, more motivated teams.

Lessons from building Apple’s first Australian stores & managing projects in China.

Why compliance alone won’t improve safety and what works instead.

The leadership habits that helped James go from the tools to the top.

Whether you’re in construction, manufacturing, or any hands-on trade, you’ll get practical insights on leadership, culture, and motivating your crew.

Book a 15-min chat with James: https://calendar.app.google/meHPRxUwjUp4nXxo9

Connect with James Kell:

LinkedIn: https://www.linkedin.com/in/jameskell

Website: https://www.scratchie.com

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