Join George Kapernaros as he delves into the personal and professional journey of Katherine Sakovich, CMO at Miracare. They explore her transition from leading a creative agency to impacting women's health through Femtech and beyond. The conversation also touches on overcoming challenges like adapting to new markets and Sakovich's hands-on approach to marketing.

This episode isn't just Sakovich's story; it's brimming with insights on marketing, product development, and the power of mission-driven work in the fast-paced world of teeming startups.

Timestamps:
00:00 Introduction
06:03 Fear of new challenges led to growth.
09:48 Transition from finance to mission-driven consumer focus.
14:16 Fortunate to have a needed product, successful marketing.
16:49 Easy urine-based test to understand your cycle.
19:45 Challenges of advertising on platforms increased costs.
24:32 Efficient government-like system saves time and adapts.
28:36 Using OKRs to drive motivation and alignment.
32:22 Passionate about helping others; pursuing advertising dream.
34:53 Living in San Francisco: tech, nature, creativity
38:30 London accelerator supports fintech founders, promotes collaboration.
41:00 Employees: journal helps communication and sense of accomplishment.
43:44 Realization of radical responsibility and agency.

Guest Link:
LinkedIN: https://www.linkedin.com/in/sakovich-katherine/

Keen on learning from a trailblazing CMO and absorbing invaluable industry knowledge? Tune in to this must-listen episode, and don't forget to reach out to George if you have a fascinating business story to share!