In this deep dive conversation, Mo sits down with George Kapernaros to break down one of the most misunderstood topics in eCommerce: retention. But instead of just talking about email flows or post-purchase tips, George flips the script—arguing that retention starts at acquisition.

👉 Why your offer is the biggest retention lever
👉 How to make customers feel the value—not just see it
👉 Why habit formation matters more than your welcome flow
👉 Smart post-purchase tactics (that don’t rely on discounts)
👉 The real reason most brands lose customers (and how to fix it)

From building emotional brand connections to turning zero-party data into real personalization, George shares practical frameworks and examples from brands he's worked with—including how to stay top-of-mind without spamming.

This is a must-watch for DTC founders, email marketers, and anyone obsessed with LTV, CAC, and retention math that actually makes sense.

Book a Strategy Call with YOCTO: 
https://calendly.com/george-kapernaros/socratic-interview

▶ LinkedIn: https:/https://www.linkedin.com/company/george-kapernaros/

In this episode of CEOAFTERDARK, host George Kapernaros sits down with John Roman, the mastermind behind BattlBox, the outdoor subscription brand that became a media machine. John shares how he:

Scaled BattlBox into a DTC powerhouse
Sold it (at peak market conditions)
Built a Netflix show around the brand
Created a content engine where 60% of revenue comes from organic

From leveraging YouTube reviews in 2015 before influencer seeding was even a term, to scaling a full-time creator team and managing post-exit pitfalls—John breaks down what it really takes to build community, turn creators into cashflow, and why content is the real moat in DTC today.

Whether you’re a brand founder, marketer, or creator—this episode is a masterclass in strategic content and brand building.

E-Commerce & Content Creation Insights | CEOAFTERDARK with Lucy Jeffrey

In this episode of CEOAFTERDARK, we sit down with Lucy Jeffrey, founder of Bare Kind, to explore the real stories behind building a purpose-driven e-commerce brand and growing an authentic online presence.

From her entrepreneurial beginnings to navigating business with a life partner, Lucy shares honest insights into content creation, the power of storytelling, and why embracing experimentation over perfection is key to startup success.

🔔 Don’t forget to like, subscribe, and hit the bell to catch more unfiltered conversations with today’s boldest founders.

In this episode of CEOAFTERDARK, we sit down with the inspiring Janis Thomas, Marketing Director at Look Fabulous Forever, a beauty brand redefining aging. From her unique career path to the mission driving the brand, Janis opens up about authentic customer connection, mastering communication, and turning campaign failures into growth. We dive deep into empowering women in leadership, the art of negotiation, and what's next on the horizon for her career. A must-listen for anyone navigating leadership with heart, strategy, and resilience.

In this in-depth conversation, we explore how Digioh, a leading Marketing Efficiency Platform, is helping e-commerce brands and agencies scale through smarter technology, strategic partnerships, and innovative marketing tactics.

From building high-impact collaborations to leveraging events for deeper connections, this episode uncovers the key elements of Digioh’s growth strategy. Whether you're a founder, marketer, agency owner, or growth strategist, you'll walk away with practical insights to apply in your own business.

We also discuss how Digioh brings real value to agency partners, the power of relationship-based growth, and what the future holds for brands that double down on strategic alliances.

Don't forget to like, comment, and subscribe for more content on e-commerce growth, SaaS strategies, and marketing partnerships!

In this episode of the CEOAFTERDARK Podcast, we sit down with Jimmy Kim, a powerhouse in email marketing, SaaS, and e-commerce.

Jimmy shares his journey, insights on the power of networking, and how he built successful businesses in the digital space. We dive deep into the art of storytelling, team building, and the latest trends shaping e-commerce and email marketing. If you're an entrepreneur, marketer, or business owner looking to scale, this episode is packed with value!

💡 If you're an entrepreneur, founder, or brand strategist, this episode is packed with insights to help you scale and sustain growth in your business.

In this episode of CEOAFTERDARK, we sit down with Rose Hamilton, Founder & CEO of Compass Rose Ventures, to dive deep into the challenges and opportunities in the health and wellness industry.

What you'll learn:
How Rose started her journey in wellness and entrepreneurship
The key role of a holistic approach in brand success
What typically holds brands back from growth
How to overcome plateaus and take your brand to the next level
Turning expert recommendations into real action
The power of community-building through media

How to Scale an Agency & SaaS Business – Insights from Jakob Gerzen (More Conversions)

In this deep-dive conversation, we sit down with Jakob Gerzen, founder of More Conversions, to uncover the secrets behind scaling both an agency and a SaaS business. Whether you're a freelancer looking to start your agency, an agency owner considering a SaaS model, or just curious about the future of remote and hybrid work, this episode is packed with insights you don’t want to miss!

What You’ll Learn in This Episode:

✅ How Jakob transitioned from freelancer to agency owner
✅ The challenges & benefits of hybrid and remote work
✅ How to build a software company alongside an agency
✅ Agency vs. SaaS – which business model is right for you?
✅ The biggest mistakes brands make with data (and how to avoid them)
✅ How to engage and train clients effectively
✅ Why creativity is a game-changer in marketing
✅ Key advice for aspiring agency owners and entrepreneurs

Welcome to another episode of CEOAFTERDARK, where we dive deep with industry leaders on business, strategy, and success. Today, we’re joined by Chloë Thomas—bestselling author, award-winning podcaster, and e-commerce marketing expert with 20+ years in the industry!

In this episode, we cover:
✅ How Chloë went from e-commerce consultant to building a thriving media brand
✅ The secrets to growing a successful podcast and attracting sponsors
✅ Why most agencies struggle and how to transition into content creation
✅ The power of automation & data democratization for e-commerce brands
✅ Behind-the-scenes of running a media business and monetizing content

Chloë shares her insider strategies on content creation, audience growth, and sponsorships—must-know insights for anyone looking to scale a podcast, YouTube channel, or media brand!

Unlock the Secrets to Retention Marketing Success in 2025!

In this must-watch episode of the CEOAFTERDARK Podcast, we sit down with Thomas Lalas, to uncover cutting-edge strategies that will revolutionize how you engage with customers and build lasting relationships. Whether you're an industry veteran or just starting out, Thomas's actionable insights will help you navigate the evolving digital landscape, boost customer loyalty, and maximize lifetime value.