In this episode of CEOAFTERDARK, we sit down with the inspiring Janis Thomas, Marketing Director at Look Fabulous Forever, a beauty brand redefining aging. From her unique career path to the mission driving the brand, Janis opens up about authentic customer connection, mastering communication, and turning campaign failures into growth. We dive deep into empowering women in leadership, the art of negotiation, and what's next on the horizon for her career. A must-listen for anyone navigating leadership with heart, strategy, and resilience.

In this in-depth conversation, we explore how Digioh, a leading Marketing Efficiency Platform, is helping e-commerce brands and agencies scale through smarter technology, strategic partnerships, and innovative marketing tactics.

From building high-impact collaborations to leveraging events for deeper connections, this episode uncovers the key elements of Digioh’s growth strategy. Whether you're a founder, marketer, agency owner, or growth strategist, you'll walk away with practical insights to apply in your own business.

We also discuss how Digioh brings real value to agency partners, the power of relationship-based growth, and what the future holds for brands that double down on strategic alliances.

Don't forget to like, comment, and subscribe for more content on e-commerce growth, SaaS strategies, and marketing partnerships!

In this episode of the CEOAFTERDARK Podcast, we sit down with Jimmy Kim, a powerhouse in email marketing, SaaS, and e-commerce.

Jimmy shares his journey, insights on the power of networking, and how he built successful businesses in the digital space. We dive deep into the art of storytelling, team building, and the latest trends shaping e-commerce and email marketing. If you're an entrepreneur, marketer, or business owner looking to scale, this episode is packed with value!

💡 If you're an entrepreneur, founder, or brand strategist, this episode is packed with insights to help you scale and sustain growth in your business.

In this episode of CEOAFTERDARK, we sit down with Rose Hamilton, Founder & CEO of Compass Rose Ventures, to dive deep into the challenges and opportunities in the health and wellness industry.

What you'll learn:
How Rose started her journey in wellness and entrepreneurship
The key role of a holistic approach in brand success
What typically holds brands back from growth
How to overcome plateaus and take your brand to the next level
Turning expert recommendations into real action
The power of community-building through media

How to Scale an Agency & SaaS Business – Insights from Jakob Gerzen (More Conversions)

In this deep-dive conversation, we sit down with Jakob Gerzen, founder of More Conversions, to uncover the secrets behind scaling both an agency and a SaaS business. Whether you're a freelancer looking to start your agency, an agency owner considering a SaaS model, or just curious about the future of remote and hybrid work, this episode is packed with insights you don’t want to miss!

What You’ll Learn in This Episode:

✅ How Jakob transitioned from freelancer to agency owner
✅ The challenges & benefits of hybrid and remote work
✅ How to build a software company alongside an agency
✅ Agency vs. SaaS – which business model is right for you?
✅ The biggest mistakes brands make with data (and how to avoid them)
✅ How to engage and train clients effectively
✅ Why creativity is a game-changer in marketing
✅ Key advice for aspiring agency owners and entrepreneurs

Welcome to another episode of CEOAFTERDARK, where we dive deep with industry leaders on business, strategy, and success. Today, we’re joined by Chloë Thomas—bestselling author, award-winning podcaster, and e-commerce marketing expert with 20+ years in the industry!

In this episode, we cover:
✅ How Chloë went from e-commerce consultant to building a thriving media brand
✅ The secrets to growing a successful podcast and attracting sponsors
✅ Why most agencies struggle and how to transition into content creation
✅ The power of automation & data democratization for e-commerce brands
✅ Behind-the-scenes of running a media business and monetizing content

Chloë shares her insider strategies on content creation, audience growth, and sponsorships—must-know insights for anyone looking to scale a podcast, YouTube channel, or media brand!

Unlock the Secrets to Retention Marketing Success in 2025!

In this must-watch episode of the CEOAFTERDARK Podcast, we sit down with Thomas Lalas, to uncover cutting-edge strategies that will revolutionize how you engage with customers and build lasting relationships. Whether you're an industry veteran or just starting out, Thomas's actionable insights will help you navigate the evolving digital landscape, boost customer loyalty, and maximize lifetime value.

In this episode of the CEOAFTERDARK Podcast, host George Kapernaros sits down with Patrick Scherr, the visionary founder of Y1, to discuss the strategies, challenges, and triumphs of scaling a thriving agency.

🚀 What You’ll Learn in This Episode:

Patrick’s unique journey to building Y1 and scaling it to success
Key insights into growing and managing an agency team effectively
Tips for maintaining culture and alignment during rapid growth
The systems and processes Y1 leverages to streamline operations
How to stay innovative and ahead in a competitive industry
This conversation is packed with actionable advice for entrepreneurs, agency owners, and anyone looking to elevate their business to the next level. Whether you’re scaling your agency or just getting started, Patrick shares golden nuggets of wisdom that will inspire and motivate you.

Let us know in the comments what your biggest takeaway from this episode is! 👇

Join George Kapernaros as he sits down with with Stephan Freh, co-founder of Hello Bello, to delve into the intricacies of managing business challenges and cofounder dynamics. Stephan shares his insights on balancing entrepreneurial stressors, the importance of probability-based decision-making, and maintaining a healthy, complementary partnership with co-founders.

Get a glimpse into the resilience tested by setbacks like an office fire and how innovation and collaboration with tech partners have propelled Hello Bello forward. Stephan discusses the joys and struggles of creating personalized, human-grade dog food and navigating the bustling pet tech industry.

Timestamps:
00:00 Introduction
03:25 Bankers transition to managing client family offices.
09:41 Simple dog care provided by configurator questions.
12:14 Complex business with limited funding; outsourced production.
16:12 Plan exit strategies early to prevent messiness.
19:14 Optimism and analysis crucial for startup success.
21:21 Partnerships formed naturally, sustaining long-term collaboration.
26:00 Tech-driven pet food with innovative partnerships.
29:37 Tough circumstances manageable; avoid multiple simultaneous challenges.

Guest Link:
https://www.linkedin.com/in/stephan-freh/

Don’t miss out on Stephan’s invaluable advice for startup success and fostering positive cofounder relationships. Tune in to glean actionable insights and be inspired by Stephan Freh’s journey! Lastly, reach out to George if you have a fascinating business story to share!

Join George Kapernaros as he sits down with Gabriel Loftus, co-founder of Paperrun and former Meta product management lead. Gabriel shares an engrossing metaphor of hunting game to explain targeting businesses, emphasizing that early-stage B2B companies should focus on "deer" (medium businesses) for a balanced and effective approach. We also discuss the importance of an Ideal Customer Profile (ICP) to target the right market.

Gabriel offers a fascinating comparison of the learning experiences from running a company versus working at Meta, shedding light on the unique challenges of each. He reveals Paperrun's roadmap, focusing on customer feedback and incremental growth, while also sharing best practices for direct mail campaigns. His team's creative services and transparent approach aim to simplify and enhance the effectiveness of direct mail for ecommerce brands.

Timestamps:
00:00 Introduction
04:28 Workplace mentor simplifies growth with crayons.
09:16 Test marketing impact with patient observation period.
11:00 Direct mail lifecycle varies, not immediate results.
14:08 Quick, eye-catching designs pass brief attention test.
17:25 Focus: Customer satisfaction drives sustainable growth strategy.
21:31 Targeting e-commerce brands for effective service delivery.
23:59 Learn from others' experience for success.
26:28 Helping ecommerce brands grow profitably and happily.

Guest Link:
https://www.linkedin.com/in/gabrielloftus/

Tune in to hear more about Gabriel's innovative strategies and the ethos behind Paperrun, along with practical tips you can apply to your own business. Don’t miss this insightful conversation sprinkled with hands-on advice for tackling the B2B landscape effectively! Lastly, reach out to George if you have a fascinating business story to share!