In this deep dive conversation, Mo sits down with George Kapernaros to break down one of the most misunderstood topics in eCommerce: retention. But instead of just talking about email flows or post-purchase tips, George flips the script—arguing that retention starts at acquisition.

👉 Why your offer is the biggest retention lever
👉 How to make customers feel the value—not just see it
👉 Why habit formation matters more than your welcome flow
👉 Smart post-purchase tactics (that don’t rely on discounts)
👉 The real reason most brands lose customers (and how to fix it)

From building emotional brand connections to turning zero-party data into real personalization, George shares practical frameworks and examples from brands he's worked with—including how to stay top-of-mind without spamming.

This is a must-watch for DTC founders, email marketers, and anyone obsessed with LTV, CAC, and retention math that actually makes sense.

Book a Strategy Call with YOCTO: 
https://calendly.com/george-kapernaros/socratic-interview

▶ LinkedIn: https:/https://www.linkedin.com/company/george-kapernaros/