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In this episode of Breath of Fresh Air, Amanda and Sarah are joined by Micheline Hawley, Director of Sales and Customer Service at Frontier Dental. From real-talk stories about bulk order blunders to a behind-the-scenes look at procurement strategies that actually save your practice money, this episode is full of fresh insights that will have every office manager rethinking their supply closet.
Micheline shares her personal journey from practicing dental hygienist to sales leadership, and explains how Frontier Dental's unique culture, 360° online shopping experience, and customer-first approach are helping offices nationwide cut costs without cutting corners. Whether you're new to supply ordering or a seasoned practice manager, this episode will inspire you to streamline your systems and rethink your vendor relationships.
💡 What You'll Learn:The difference between purchasing vs. procurement—and why it matters
How Amanda saved $65K in one year just by price shopping
The most common (and costly) supply ordering mistakes dental teams make
Easy ways to delegate ordering (yes, even if you're a control freak)
Why standardization is your secret weapon
How Frontier's MyShop, 360° product views, and backorder transparency make ordering stress-free
Tips for bulk buying without wasting space—or cash
Why former hygienists make the best sales reps
The unsung dental product that deserves more love
And yes… how a grocery store job can prep you for dental success
Micheline Hawley, Director of Sales & Customer Service at Frontier Dental
From dental hygiene to leadership, Micheline brings clinical knowledge, sales savvy, and a deep understanding of what dental teams actually need when it comes to supplies and support.
Follow Frontier Dental on Instagram:
🇨🇦 @frontierdental
🇺🇸 @frontierdentalus
💬 Mentioned in the Episode:Frontier's My Shop ordering system
Frontier's house brand
Product spotlight: Relief evacuation accessories
Amanda's favorite ordering tip: FIFO is your friend—especially if you worked at a grocery store!
Get $20 off your first Frontier Dental order of $100+
Use promo code: FDBOFA (Frontier Dental + Breath of Fresh Air)
→ Sign up and shop here
🛠️ Quick Links:Frontier Dental USA
Follow Frontier Dental on Instagram
Listen to more Breath of Fresh Air episodes: amandademoura.com/breathoffreshairpodcast
Supply ordering doesn't have to be stressful—or expensive. With a smarter strategy and the right partners, you can bring clarity, savings, and (finally) some peace of mind to your practice's backroom.
By Amanda DeMoura & Sarah Hamlin5
99 ratings
In this episode of Breath of Fresh Air, Amanda and Sarah are joined by Micheline Hawley, Director of Sales and Customer Service at Frontier Dental. From real-talk stories about bulk order blunders to a behind-the-scenes look at procurement strategies that actually save your practice money, this episode is full of fresh insights that will have every office manager rethinking their supply closet.
Micheline shares her personal journey from practicing dental hygienist to sales leadership, and explains how Frontier Dental's unique culture, 360° online shopping experience, and customer-first approach are helping offices nationwide cut costs without cutting corners. Whether you're new to supply ordering or a seasoned practice manager, this episode will inspire you to streamline your systems and rethink your vendor relationships.
💡 What You'll Learn:The difference between purchasing vs. procurement—and why it matters
How Amanda saved $65K in one year just by price shopping
The most common (and costly) supply ordering mistakes dental teams make
Easy ways to delegate ordering (yes, even if you're a control freak)
Why standardization is your secret weapon
How Frontier's MyShop, 360° product views, and backorder transparency make ordering stress-free
Tips for bulk buying without wasting space—or cash
Why former hygienists make the best sales reps
The unsung dental product that deserves more love
And yes… how a grocery store job can prep you for dental success
Micheline Hawley, Director of Sales & Customer Service at Frontier Dental
From dental hygiene to leadership, Micheline brings clinical knowledge, sales savvy, and a deep understanding of what dental teams actually need when it comes to supplies and support.
Follow Frontier Dental on Instagram:
🇨🇦 @frontierdental
🇺🇸 @frontierdentalus
💬 Mentioned in the Episode:Frontier's My Shop ordering system
Frontier's house brand
Product spotlight: Relief evacuation accessories
Amanda's favorite ordering tip: FIFO is your friend—especially if you worked at a grocery store!
Get $20 off your first Frontier Dental order of $100+
Use promo code: FDBOFA (Frontier Dental + Breath of Fresh Air)
→ Sign up and shop here
🛠️ Quick Links:Frontier Dental USA
Follow Frontier Dental on Instagram
Listen to more Breath of Fresh Air episodes: amandademoura.com/breathoffreshairpodcast
Supply ordering doesn't have to be stressful—or expensive. With a smarter strategy and the right partners, you can bring clarity, savings, and (finally) some peace of mind to your practice's backroom.

53 Listeners