Creative designer and AI educator Marlena Emig reveals how artificial intelligence is revolutionizing the exhibition design process, not by replacing human creativity, but by amplifying it. She discusses how AI has transformed the painful constraints of pitch deadlines into opportunities for deeper research and richer storytelling, allowing designers to iterate freely and course-correct without fear. Most provocatively, she argues that clients are already ahead of creative agencies in embracing these tools, seeking dialogue and variety over polished perfection. This conversation illuminates a future where technology serves human imagination rather than supplanting it.