B2B buyers are getting smarter and they’re not just asking your sales team.

They’re asking ChatGPT, Gemini, and other AI tools.

If your brand isn’t showing up with the right answers, you’re already behind.

This week on WinsDay, we’re joined by David Kirkdorffer (he/him), B2B marketing consultant and expert in Generative Engine Optimization (GEO), and Rich Bishop, Founder of Midgame Consulting and Podcast host of The Midgame Mindset. A hands-on Revenue Operations Consultant who specializes in go-to-market alignment and breaking down departmental silos to improve performance.

Together, they’ll explore how AI, website strategy, and internal collaboration can work together to improve the full buyer journey, from search to trust to sale.

We’ll talk about:

1. GEO for B2B: Boost Visibility in AI Search

2. Department Alignment: Smoother Customer Experience Across Teams

3. Buyer Enablement: Websites That Build Trust

4. GTM Transformation: Leading Change Across Teams

If you work in marketing, sales, or RevOps, this is the kind of conversation that helps you rethink how your brand shows up, everywhere that matters.

WinsDay at 12 PM EST