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From Clicks to Clients: How Contractors Can Navigate the Latest Google Updates to Maximize Marketing ROI
BDR
From Clicks to Clients: How Contractors Can Navigate the Latest Google Updates to Maximize Marketing ROI
In the latest episode of BDR’s Prime Partners Podcast, Zene Wynkoop, Director of Client Services & Technology at BxB Media, discusses the crucial role of staying updated on Google’s changes to optimize your marketing strategy and budget.
In this episode of the Prime Partners podcast, Zene Wynkoop, Director of Client Services & Technology at BxB Media, discusses the crucial role of staying updated on Google’s changes to optimize your marketing strategy and budget.
This short conversation explores the importance of maintaining an updated Google Business Profile, the role of diverse content strategies, and the significance of measuring ROI effectively. Zene shares insights on common mistakes contractors make and offers predictions on future trends in digital marketing, emphasizing the need for adaptability and continuous learning in the industry.
Listen here:
Key Takeaways- Investing in digital marketing can yield significant returns.
- 00:00 Introduction
Zene is the Director of Client Services and Technology at BxB Media. A seasoned paid digital advertising strategist with over 12 years of experience in the home services industry, Zene has a successful track record of helping contractors maximize their marketing ROI. During his time working with businesses, he has specialized in Google Ads, SEO, and WordPress front-end development. Now in a leadership role with BxB, he guides other marketing professionals in helping businesses succeed.
Contact InformationBxB Media
Zene Wynkoop
313-651-7157
Time Zone: ET
BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development.
In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster.
Each episode features a BDR partner company or client who shares ways you can drive your company forward.
Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, or go to: https://www.bdrco.com/partners/
LISTEN TO MORE EPISODESLISTEN ON SPOTIFY
The post From Clicks to Clients: How Contractors Can Navigate the Latest Google Updates to Maximize Marketing ROI first appeared on BDR and is written by Erin Kunz.
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By Business Development Resources (BDR)BDR
From Clicks to Clients: How Contractors Can Navigate the Latest Google Updates to Maximize Marketing ROI
In the latest episode of BDR’s Prime Partners Podcast, Zene Wynkoop, Director of Client Services & Technology at BxB Media, discusses the crucial role of staying updated on Google’s changes to optimize your marketing strategy and budget.
In this episode of the Prime Partners podcast, Zene Wynkoop, Director of Client Services & Technology at BxB Media, discusses the crucial role of staying updated on Google’s changes to optimize your marketing strategy and budget.
This short conversation explores the importance of maintaining an updated Google Business Profile, the role of diverse content strategies, and the significance of measuring ROI effectively. Zene shares insights on common mistakes contractors make and offers predictions on future trends in digital marketing, emphasizing the need for adaptability and continuous learning in the industry.
Listen here:
Key Takeaways- Investing in digital marketing can yield significant returns.
- 00:00 Introduction
Zene is the Director of Client Services and Technology at BxB Media. A seasoned paid digital advertising strategist with over 12 years of experience in the home services industry, Zene has a successful track record of helping contractors maximize their marketing ROI. During his time working with businesses, he has specialized in Google Ads, SEO, and WordPress front-end development. Now in a leadership role with BxB, he guides other marketing professionals in helping businesses succeed.
Contact InformationBxB Media
Zene Wynkoop
313-651-7157
Time Zone: ET
BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development.
In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster.
Each episode features a BDR partner company or client who shares ways you can drive your company forward.
Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, or go to: https://www.bdrco.com/partners/
LISTEN TO MORE EPISODESLISTEN ON SPOTIFY
The post From Clicks to Clients: How Contractors Can Navigate the Latest Google Updates to Maximize Marketing ROI first appeared on BDR and is written by Erin Kunz.