BDR

In this episode of the Prime Resources Podcast, BXB’s Media Placement Strategist, Deb Thompson, discusses how to build and execute a multi-channel marketing strategy. She emphasizes integrating various marketing channels, understanding target audiences, and setting clear objectives.

Deb shares insights on the different marketing channels, the significance of consistent messaging, and the need for a well-structured lead capture system.

Don’t miss this insightful conversation if you want to enhance your marketing and drive better results!

Listen here:

• Multi-channel marketing = effectively using multiple platforms.

• 00:00 Intro and Background

Deb Thompson is a media placement strategist for BxB Media, a BDR Company, where she helps home service companies amplify their brands through multi-channel marketing strategies. With over 30 years of experience in digital, print, broadcast, streaming, and out-of-home media, she has guided hundreds of businesses—from national brands to local enterprises—in achieving measurable growth. Her expertise is crafting data-driven campaigns that maximize platform visibility and ROI.

Before joining BxB Media, Deb served as vice president and general manager of a leading NBC affiliate, where she revitalized the station’s community engagement and profitability. She now combines her deep media knowledge and passion for results to empower contractors with scalable, high-impact marketing solutions.

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Unlocking the Power of Multi-Channel Marketing first appeared on BDR and is written by Erin Kunz.

BDR

In this BDR Prime Resources podcast episode, Head Coach Dustin Guyton discusses the importance of organizational design thinking in business. Dustin explores the definition of organizational design, its significance for business leaders, and the various structures that can be implemented.

This short conversation also outlines the elements of organizational design, including clarity of roles, the importance of culture, and the evaluation process. Dustin emphasizes the need for intentionality in designing an organization that aligns with the purpose of both the business and its team members, ultimately leading to greater success and fulfillment.

Listen here:

• Organizational design is the intentional structuring of roles and responsibilities.

• 00:00 Introduction

Dustin Guyton is a head coach for Business Development Resources (BDR), the premier business training and coaching provider to HVAC contractors and distributors. He has owned and operated a contracting business for over a decade, achieving an impressive revenue milestone of over $10 million. Dustin’s impact extended to coaching and corporate training, where he worked with diverse businesses, including a successful Fortune 500 company.

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Applying Organizational Design Thinking first appeared on BDR and is written by Erin Kunz.

BDR

In this episode of the Prime Partners Podcast, Ryan Fenn, CEO and founder of CHIIRP, discusses the importance of follow-up in business, particularly in the trades. Ryan shares his entrepreneurial journey, the significance of speed to lead, and how automation can enhance customer relationships. The conversation emphasizes the need for authenticity in marketing and the role of empathy in follow-up strategies. Ryan also highlights the tools and resources available through CHIIRP to help contractors improve their lead conversion rates and maximize their existing customer databases.

Listen here:

• Following up is a lost art that needs revival.

• 00:00 Introduction

Ryan Fenn achieved seven-figure success by using text messaging and automation in his sales process, leading him to create CHIIRP to help other businesses achieve similar results. Passionate about automation’s impact on his career, he now focuses on helping service companies implement revenue-generating automation at every customer journey stage. As a husband, proud father of four, and entrepreneur, Ryan has helped over 1,000 companies of all sizes, from $100k to nine-figure businesses, implement marketing automation strategies.

CHIIRP

• LinkedIn

[email protected]
1-801-806-4808
Time Zone: MT

BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development.

In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster.

Each episode features a BDR partner company or client who shares ways you can drive your company forward.

Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, or go to: https://www.bdrco.com/partners/

The post The Art of Following-Up: How Contractors Can Unlock More Revenue Through Better Lead Conversion first appeared on BDR and is written by Erin Kunz.

BDR

In this episode of the Prime Resources Podcast, Jon Hirsch from Auer Steel & Heating Supply Co. discusses the importance of building interest in the trades, particularly HVAC, among young people. He shares insights on the industry’s challenges in recruiting new talent, his innovative outreach strategies, and the need for collaboration between contractors and educational institutions to create a sustainable pipeline of skilled workers. Jon emphasizes the potential for a rewarding trade career and encourages industry professionals to engage with the next generation.

Listen here:

Key Takeaways

• Building interest in the trades is essential for industry survival.

Implementing Online Scheduling Time Stamps

• 00:00 Introduction

Jon Hirsch has a diverse work experience in the HVAC industry. His career began in 1985 as a district sales manager for Aprilaire, where he excelled in driving sales growth. Jon then joined Indiana Supply Corporation in various roles, including Tempstar product and sales manager, supplies sales and marketing manager, and branch manager, continuing his career at Auer Steel & Heating Supply Co. Inc., holding positions such as senior product manager, director of sales and marketing – Wisconsin, and director of marketing.
Since 2015, Jon has been the director of business development for Auer Steel & Heating Supply Company Inc. Overall, he has demonstrated his sales, marketing, and management expertise throughout his trade career.
From 1979 to 1985, Jon attended the University of Wisconsin-Platteville, where he pursued a Bachelor of Science in Business Administration with an emphasis in Marketing & Management. Jon’s field of study focused on business, management, marketing, and related support services.

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Building Interest in the Trades first appeared on BDR and is written by Erin Kunz.

BDR

In this episode of the Prime Resources Podcast, BxB Media Lead Marketing Coach Justin Ebright discusses the significance of online scheduling in today’s consumer landscape, emphasizing its transition from a luxury to a necessity. He explores the user experience, business opportunities, and the challenges faced during implementation.

Justin shares the importance of analyzing the scheduling process, the role of AI, and the need for effective vendor selection. Discover how to take the first step in online scheduling to maximize opportunities for your home service business!

Listen here:

Key Takeaways

• Online scheduling is now a necessity for businesses.

Implementing Online Scheduling Time Stamps

• 00:00 Introduction to Online Scheduling

Justin Ebright has been in the marketing arena for over 36 years. His ongoing expertise rests in client relationship building and retention, the teaching and education of marketing concepts to prospects and clients, and training marketing managers and their teams to identify marketing portfolios that work. Justin has helped build multiple micro-digital and traditional marketing agencies across the country. He was the president & CEO for 15 years of his first built agency before joining BxB Media in 2021. Since joining BxB, Justin has played a large part in their growth as a lead coach, mentor, and one of the founding members of the CHIIRP team.

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Implementing Online Scheduling first appeared on BDR and is written by Erin Kunz.

BDR

In this episode of the Prime Resources podcast, BDR Head Coach Darbi Shumway discusses how outbound calling is a powerful lead-generation strategy. Darbi shares the importance of understanding the target audience, the role of effective scripting, and the qualities that make a successful outbound caller. Darbi also emphasizes the need for training, the significance of handling objections, and the potential pitfalls teams may encounter. Learn how to maximize opportunities year-round in your business by implementing an outbound calling strategy that drives leads!

Listen here:

Key Takeaways

• Outbound calling is a structured business plan to reach customers.

Using Outbound Calling to Generate Leads Time Stamps

• 00:00 Introduction and Background

Darbi Shumway brings over 15 years of contracting industry expertise to her role at BDR, where she excels as a business coach. With a background in founding and growing three successful businesses, Darbi’s entrepreneurial spirit is matched by her commitment to helping companies optimize their potential. Her specialties include business planning, service operations, sales, and leadership development, areas in which she has coached over 47 companies with revenue ranging from $1 million to $50 million.

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Using Outbound Calling to Generate Leads first appeared on BDR and is written by Erin Kunz.

BDR

In the latest episode of BDR’s Prime Partners Podcast, Zene Wynkoop, Director of Client Services & Technology at BxB Media, discusses the crucial role of staying updated on Google’s changes to optimize your marketing strategy and budget.

In this episode of the Prime Partners podcast, Zene Wynkoop, Director of Client Services & Technology at BxB Media, discusses the crucial role of staying updated on Google’s changes to optimize your marketing strategy and budget.

This short conversation explores the importance of maintaining an updated Google Business Profile, the role of diverse content strategies, and the significance of measuring ROI effectively. Zene shares insights on common mistakes contractors make and offers predictions on future trends in digital marketing, emphasizing the need for adaptability and continuous learning in the industry.

Listen here:

• Investing in digital marketing can yield significant returns.

• 00:00 Introduction

Zene is the Director of Client Services and Technology at BxB Media. A seasoned paid digital advertising strategist with over 12 years of experience in the home services industry, Zene has a successful track record of helping contractors maximize their marketing ROI. During his time working with businesses, he has specialized in Google Ads, SEO, and WordPress front-end development. Now in a leadership role with BxB, he guides other marketing professionals in helping businesses succeed.

BxB Media

• Facebook

Zene Wynkoop

• LinkedIn

313-651-7157
Time Zone: ET

BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development.

In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster.

Each episode features a BDR partner company or client who shares ways you can drive your company forward.

Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, or go to: https://www.bdrco.com/partners/

The post From Clicks to Clients: How Contractors Can Navigate the Latest Google Updates to Maximize Marketing ROI first appeared on BDR and is written by Erin Kunz.

BDR

In this episode of the Prime Resources Podcast, BDR Head Coach and electrical expert Joel Bruch discusses the trends and opportunities in the electrical services industry and the increasing demand for electrical services due to the electrification of daily life.

Joel highlights the need for contractors to understand their customers’ needs and provide solutions to ensure their safety and convenience, along with advising contractors to start with a solid foundation – such as hiring a qualified master electrician – and have the necessary resources and tools for the trade. Discover how to expand your market by moving into electrical services and the steps necessary to hit the ground running with a new product offering.

Listen here:

Key Takeaways

• The demand for electrical services is driven by the electrification of daily life and the need for electrical home safety.

• 00:00 – Introduction

Joel Bruch has an extensive business development and training background, bringing years of expertise to his role at BDR. Having excelled in various leadership positions, Joel has a proven track record of driving growth and fostering strong client relationships. His commitment to helping businesses maximize their potential through strategic planning and operational efficiency has been key to his success. Joel’s passion lies in coaching and mentoring companies to refine their processes, enhance their performance, and achieve sustainable success, making him a valued asset to BDR’s team of experts.

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Expanding into Electrical Services first appeared on BDR and is written by Erin Kunz.

BDR

In this episode of the Prime Partners podcast, Peter Capuciati, chairman and CEO of Bluon, discusses the challenges faced by technicians in the HVAC industry and how owners and managers can provide a lifeline through innovative data access and support.

The conversation explores the evolution of technician training, the generational shift in the workforce, and the impact of Bluon’s solutions on business efficiency and technician performance.

Listen and discover how investing in technician support leads to happier customers, more technician retention, and more successful business returns.

Listen here:

• Technicians are underserved in terms of support and data.

• 00:00 Introduction and Background

As chairman and CEO, Peter Capuciati is responsible for Bluon’s overall vision and business strategy. Peter’s unique “bilingual” background—as a nuclear physicist from Columbia University and a seasoned entrepreneur with decades of experience navigating over $20B in deals—gives him a truly unique perspective on fully understanding the company’s technical and business sides.

Bluon

• Facebook

Peter Capuciati

• LinkedIn

[email protected]
1-855-425-8686
Time Zone: PT

BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development.

In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster.

Each episode features a BDR partner company or client who shares ways you can take your company forward.

Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, Samantha Minnar, or go to: https://www.bdrco.com/partners/

Listen HERE for more podcast episodes from BDR.

The post A Lifeline to Technicians: How to Better Support Your Team in the Field first appeared on BDR and is written by Erin Kunz.

BDR

In this episode of the Prime Resources Podcast, BDR Head Coach Gwen Campbell discusses the concept of an online store for contractors and provides insights on how to succeed. She explains that an online store can be anything from a simple cart system to a builder system where customers can customize their purchases.

The key is determining what type of online store to offer and what options to present to customers. Gwen also emphasizes the importance of having a sales process and involving the entire team in the online store setup.

Discover how to capture more opportunities in your market and reach a growing number of consumers who prefer to purchase online!

Listen here:

Key Takeaways

• An online store for contractors can be a simple cart or builder system where customers can customize their purchases.

• 00:00 – Succeeding with an Online Store for Contractors

Gwen Campbell boasts a 15-year career in HVAC, excelling in various roles from sales and marketing to service management and accounting systems. Rising through the ranks, she introduced innovative sales strategies that significantly boosted profitability and morale. Gwen’s dedication to building a sales culture and client trust has been a cornerstone of her successful career, which fuels her passion for sales planning, building processes, tracking the numbers, the ritual of the sales process, and winning referrals.

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

The post Succeeding with an Online Store first appeared on BDR and is written by Erin Kunz.