In this episode of the Business of Coaching Workshop, Andrew Jackson sits down with Alexander Kodama and Richard Bradshaw to explore one of the most powerful transformations in coaching — the journey from client to coach.

At 70 years old, Richard didn't start by trying to become a coach. He started because his wife was told she needed a hip replacement — and her response was simple: "If I need surgery, I better get strong." What followed was a multi-year journey through strength training, education, mentorship, and eventually stepping onto the coaching floor himself.

This conversation goes far beyond inspiration. It unpacks:

• How strength training reshapes aging

• Why recovery capacity changes the coaching equation

• What gym owners can learn from serving clients over 50

• How education-based marketing filled a gym with older adults

• The tension between individualized programming and scalability

• What it really takes to move from enthusiast to professional coach

You'll also hear how Bjorn Fitness grew from garage beginnings through layoffs, rebuilding, price restructuring, and strategic education-based outreach — all while doubling down on personalized programming.

This is a story about strength. About ownership. About compressing morbidity instead of accepting decline.

And about what happens when a client falls in love with the mission enough to step up and coach it forward.

If you coach adults — especially those over 40 — this episode will change how you think about longevity, retention, and the long-term impact of your work.

PS - Coaching 101 for $100 Off Build the foundation and confidence to start coaching real people. For a limited time, get $100 off Coaching 101 plus a free month of Professional Online Strength Coaching. 👉 https://bit.ly/4c0JEmC Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ X: https://x.com/AndrewBarBender