From Coach To Business

Alright, now we get to dig into the tips, tricks and hacks that people love. While it's much more important to choose the right things to work on, we still have to get stuff done. And, like any small business owner, we both have way more on our plates than is realistic to accomplish. So, if we can figure out ways to do things more efficiently, that's a huge win. In this episode, we break down the most important aspects of productivity, and we give frameworks for thinking about how to build your own productivity system. It's not just about using a specific app or automating certain tasks with Zapier - it's about building something simple that works, and adding to it as you go

On this episode, we bring on productivity expert and all-around digital knowledge mastermind Tiago Forte. Tiago has a background in the Getting Things Done methodology, and he has also developed a variety of his own frameworks for thinking about digital organization. Tiago has also done a lot of thinking about how to outsource a lot of the boring work that our brains are not particularly well-suited for to software so that we can be more creative, more effective, and more efficient.

It's not enough to just get people in your doors. Once they show up, you have to do a great job of providing an excellent service. And, "churn" (aka monthly turnover) is the secret killer of most fitness businesses. If you aren't able to get a handle on your churn, you can be out of business even if you're adding dozens of clients per month. We talk with Juliet Starrett, one of the wisest and most-seasoned business owners in the CrossFit Game, about how San Francisco CrossFit dials in the client experience at all stages in order to maximize retention.

Data tracking is something that can quickly get out of control and become overwhelming. Just like most things in business, though, there's a need to "earn" complexity before getting involved in complicated systems. The reality is that most businesses have some simple key metrics that can give a solid picture of what's going on. For fitness businesses, that's usually going to be something like monthly revenue, monthly recurring revenue, and number of recurring clients. We can also create a simple system to track the onboarding process for new clients. As we grow, we may need to add more to this process, but it's key to set things up such that you are actually using them.

In this season, we've gone through all kinds of ways to strategize, prioritize, and execute on the most important things to start and grow your fitness business. However, sometimes you're just not getting things done. And, in that case, the most important thing to do may be to look inward and figure out what's preventing you from moving forward. On this episode, we have The Alpha Hippie himself Angelo Sisco breaking down the ways that the ways that we get in our own way - and what to do about them.