Small businesses struggle to use AI because it seems too complex and expensive.

Meet Rahel Gunaratne from Web Indexer, who shows how everyday businesses can use AI tools to attract leads, talk to customers, and clean up data—no PhD required.

📖 The Story

Rahel started coding, joined hackathons, and realized AI doesn’t have to be flashy to work. In this episode, he shares the “why” behind his startup journey and how he built Web Indexer to help small businesses. Instead of chasing buzzwords, he focuses on tools that make sense, deliver real ROI, and scale over time.

Bernie Franzgrote and Wayne Pratt guide the chat through:

• Using AI for lead generation without wasting money
• Simple ways to engage customers using chatbots and personalized messaging
• Smart data management—from cleaning to analyzing sales trends
• Common myths and pitfalls of AI in non‐tech industries
• How to price AI tools so clients feel the value
• Real talk: what industries benefit most, and when AI isn’t the answer

🔑 Key Topics Covered

1. Practical AI for small teams
2. Chatbots vs. human customer care
3. Data hygiene for fast growth
4. Avoiding “feature creep”
5. AI affordability and ROI

🔗 Guest Links & Resources

• Web Indexer – webindexer.app
• Rahel Gunaratne on LinkedIn – Rahel Gunaratne

🎙️ Thanks To Our Supporters

Big thanks to:

• Carl Richards, Podcast Solutions Made Simple
• Fred Crouch, Property Wizard podcast
• Jovan Strika at @Hive  
• Melanie Webber, business partner
• Wayne Pratt, coach & co-host at Motive8U Inc

👥 Hosts

• Bernie Franzgrote
• Wayne Pratt

🤝 Our Sponsors

• @Hive – A coworking community that fuels your network in person → join here
• Notionhive – Beautiful, functional websites & apps to bring your ideas to life → learn more
• East Trade Winds – FREE networking that turns connections into real business → register now

🗣️ Call to Action

Enjoyed the episode? Read more, drop a comment below, or connect with Rahel, Bernie, or Wayne on LinkedIn.

Got questions? Reach us anytime at [email protected].

🔗 Listen to More Episodes

Discover more motivational business stories on Knack 4 Business: CLICK HERE

Let’s make AI work for you—no jargon, just results. Comment below or email us with your thoughts!

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.