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đź’ˇ From Comfort Zone to Cash Flow: Charging, Pricing & IG Ads for Lash Artists - 63
Ready to move from “practicing at home” to a booked-out lash business? In this episode of Full Time Lash Artist, we break down the real-world steps to leave your comfort zone, start charging confidently, and use simple Instagram/Facebook tactics to fill your calendar—without signing a risky long lease.
What you’ll learn
- Validated risk, not blind risk: How to move from home to a professional space (short, flexible terms; rent a bed/room; avoid 3-year leases until you’re breaking even).
- When to start charging (even with friends/family): The mindset shift, how to set expectations, and why professionalism and policies matter from day one.
- Aftercare = retention insurance: What to explain pre- and post-appointment and how to send quick video/text instructions to reduce “my lashes fell out” messages.
- Pricing that grows with you: Why you should price mid-market at first, then raise ~20% when you’re consistently booked (and why you won’t lose the clients you want to keep).
- Offer ladder that converts: Lead with an aggressive Classic promo to get the booking, then educate in-chair to upsell to Volume at full price—ethically and transparently.
- Simple ads that actually work:
- Create a Facebook Business Page and connect it to IG so every post cross-shares automatically.
- Boost before/after creatives to women within a 2–5 mile radius.
- Objective: Get More Messages (no website required).
- Start at $5–$10/day, scale if DMs increase; remember one full set can cover a week or more of ad spend.
- Use neighboring cities if IG says your audience is too small.
Who this is for
New and growing lash artists who want a clear, practical path to paid clients, stronger retention, and consistent bookings—without overcomplicating marketing.
Resources/Next Steps
- Turn on your IG professional account and link to your Facebook Page.
- Prep a simple aftercare text/video and send it to every client.
- Post a clean before/after today and boost it with the “Messages” objective.
Subscribe for weekly playbooks to grow from part-time to full-time—profitably.
Connect with Cosmina on IG
Sign Up For A Free Lash Training
Text Me Here On My Podcast Contact Any Questions About My Lash Classes
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By Cosmina Esanu
5
1818 ratings
Ready to move from “practicing at home” to a booked-out lash business? In this episode of Full Time Lash Artist, we break down the real-world steps to leave your comfort zone, start charging confidently, and use simple Instagram/Facebook tactics to fill your calendar—without signing a risky long lease.
What you’ll learn
- Validated risk, not blind risk: How to move from home to a professional space (short, flexible terms; rent a bed/room; avoid 3-year leases until you’re breaking even).
- When to start charging (even with friends/family): The mindset shift, how to set expectations, and why professionalism and policies matter from day one.
- Aftercare = retention insurance: What to explain pre- and post-appointment and how to send quick video/text instructions to reduce “my lashes fell out” messages.
- Pricing that grows with you: Why you should price mid-market at first, then raise ~20% when you’re consistently booked (and why you won’t lose the clients you want to keep).
- Offer ladder that converts: Lead with an aggressive Classic promo to get the booking, then educate in-chair to upsell to Volume at full price—ethically and transparently.
- Simple ads that actually work:
- Create a Facebook Business Page and connect it to IG so every post cross-shares automatically.
- Boost before/after creatives to women within a 2–5 mile radius.
- Objective: Get More Messages (no website required).
- Start at $5–$10/day, scale if DMs increase; remember one full set can cover a week or more of ad spend.
- Use neighboring cities if IG says your audience is too small.
Who this is for
New and growing lash artists who want a clear, practical path to paid clients, stronger retention, and consistent bookings—without overcomplicating marketing.
Resources/Next Steps
- Turn on your IG professional account and link to your Facebook Page.
- Prep a simple aftercare text/video and send it to every client.
- Post a clean before/after today and boost it with the “Messages” objective.
Subscribe for weekly playbooks to grow from part-time to full-time—profitably.
Connect with Cosmina on IG
Sign Up For A Free Lash Training
Text Me Here On My Podcast Contact Any Questions About My Lash Classes