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From Concept to Retail: How a Simple Idea Became a Marketable Product
Join us on this episode of "Harmonious at Lunch" as we dive into the entrepreneurial journey of Nick Barrett, the CEO and founder of Cord Brick, a company that started with a simple yet ingenious solution to a common problem. Nick’s story is a compelling mix of determination, innovation, and practical business wisdom that will resonate with business owners, entrepreneurs, and C-Level executives alike.
Nick takes us through the initial spark that led to the creation of Cord Brick—a tiny, weighted brick designed to keep your cords in place. What started as a basic concept quickly evolved into a multifunctional tool that can also wrap cords, stand phones, and much more. Despite its simplicity, Nick faced significant challenges in bringing Cord Brick to market, from product design to manufacturing and messaging strategy. He candidly shares the lessons learned along the way, emphasizing the importance of starting with what you have and being open to feedback.
Throughout the conversation, Nick offers valuable insights into the process of turning an idea into a viable product. He discusses the difficulties of breaking into the market with a new product and how he identified key sales channels, including direct-to-consumer sales, retail partnerships with major stores like Lowe's, and the promotional products industry. Nick also touches on the nuances of product development, from patenting to navigating manufacturing constraints, and how his lack of preconceived notions actually worked to his advantage.
Whether you’re just starting out or looking to scale your business, this episode provides actionable takeaways on the importance of persistence, the value of simplicity, and the necessity of building a brand that stands out in a crowded market.
👉 Visit Cord Brick: Discover the Cord Brick and its new, larger counterpart, Desk Brick, at https://cordbrick.com/. Use code BRICK20 for a 20% discount.
📱 Connect with Cord Brick:
- Facebook: https://www.facebook.com/CordBrick/
- Instagram: https://www.instagram.com/cordbrick/
- TikTok: https://www.tiktok.com/@cordbrick
- YouTube: https://www.youtube.com/@cordbrick
- X: https://x.com/CordBrick
- LinkedIn: https://www.linkedin.com/company/cordbrick/
- Pinterest: https://www.pinterest.com/cordbrick/
Don't forget to like, comment, and subscribe to our channel for more episodes that fuel your business success. Visit https://whadif.com/ to get instant clarity in your business operations.
Thank you to our Sponsors!
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Boost Your Sales with FlowChat!Are you looking to supercharge your lead generation? FlowChat is here to help! This powerful tool lets you import leads from social media instantly and manage hundreds of conversations seamlessly. With FlowChat, you can add more leads in less time and prevent prospects from slipping through the cracks. Join the many successful businesses that have seen their sales soar using FlowChat.
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Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content
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By HumanOp TechnologiesJoin us on this episode of "Harmonious at Lunch" as we dive into the entrepreneurial journey of Nick Barrett, the CEO and founder of Cord Brick, a company that started with a simple yet ingenious solution to a common problem. Nick’s story is a compelling mix of determination, innovation, and practical business wisdom that will resonate with business owners, entrepreneurs, and C-Level executives alike.
Nick takes us through the initial spark that led to the creation of Cord Brick—a tiny, weighted brick designed to keep your cords in place. What started as a basic concept quickly evolved into a multifunctional tool that can also wrap cords, stand phones, and much more. Despite its simplicity, Nick faced significant challenges in bringing Cord Brick to market, from product design to manufacturing and messaging strategy. He candidly shares the lessons learned along the way, emphasizing the importance of starting with what you have and being open to feedback.
Throughout the conversation, Nick offers valuable insights into the process of turning an idea into a viable product. He discusses the difficulties of breaking into the market with a new product and how he identified key sales channels, including direct-to-consumer sales, retail partnerships with major stores like Lowe's, and the promotional products industry. Nick also touches on the nuances of product development, from patenting to navigating manufacturing constraints, and how his lack of preconceived notions actually worked to his advantage.
Whether you’re just starting out or looking to scale your business, this episode provides actionable takeaways on the importance of persistence, the value of simplicity, and the necessity of building a brand that stands out in a crowded market.
👉 Visit Cord Brick: Discover the Cord Brick and its new, larger counterpart, Desk Brick, at https://cordbrick.com/. Use code BRICK20 for a 20% discount.
📱 Connect with Cord Brick:
- Facebook: https://www.facebook.com/CordBrick/
- Instagram: https://www.instagram.com/cordbrick/
- TikTok: https://www.tiktok.com/@cordbrick
- YouTube: https://www.youtube.com/@cordbrick
- X: https://x.com/CordBrick
- LinkedIn: https://www.linkedin.com/company/cordbrick/
- Pinterest: https://www.pinterest.com/cordbrick/
Don't forget to like, comment, and subscribe to our channel for more episodes that fuel your business success. Visit https://whadif.com/ to get instant clarity in your business operations.
Thank you to our Sponsors!
Make your business checking account make money for you!
Are you ready to transform your business banking? Meet Meow, the future of business finances. With Meow, you get high-yield business checking accounts with up to 5.02% APY, no hidden fees, and the flexibility of one-day withdrawals. Invest your idle cash in U.S. Treasury Bills seamlessly and watch your funds grow. Supported by top investors, Meow is the smart choice for modern businesses.
Visit meow.com/https://app.meow.co/signup?referral=BrandonGano and sign up here today to maximize your business's financial potential with Meow!
Take your podcasting journey to the next level!
Are you a podcaster looking for your next great guest, or a guest searching for the perfect podcast to share your story? Podmatch is your solution! This innovative platform intelligently matches podcast hosts and guests, making it easier than ever to find the ideal collaboration. Streamline your booking process and grow your audience with Podmatch. Join now and elevate your podcasting game!
Ready to find your perfect match? Visit https://www.joinpodmatch.com/harmonious today!
Boost Your Sales with FlowChat!Are you looking to supercharge your lead generation? FlowChat is here to help! This powerful tool lets you import leads from social media instantly and manage hundreds of conversations seamlessly. With FlowChat, you can add more leads in less time and prevent prospects from slipping through the cracks. Join the many successful businesses that have seen their sales soar using FlowChat.
Ready to take your business to the next level? Visit https://fwc.li/af2731bp and start building your leads today!
Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content