In this episode of RecTalk, Nitin Sharma sits down with Will Grashoff, the LinkedIn and TikTok sensation behind Will’s Talent. Known for his witty industry videos and no-nonsense approach, Will shares the journey of rebranding his business, going all-in on the Rec2Rec market, and why being selective with clients is at the heart of his success.

Will and Nitin dive deep into:

• Why Will pivoted from a generalist agency to a specialist Rec2Rec model
• How video content became his most powerful business development tool
• The importance of trust and empowerment for retaining top recruitment talent
• Why agencies should invest in modern tech stacks, L&D, and tailored KPIs
• Trends in recruitment: profitability per head, 360 consultants, and the decline of headcount vanity metrics
• Why not every big biller sets up their own shop—and what really motivates candidates today

Will also opens up about the realities of managing remotely, the pitfalls of old-school micromanagement, and why happiness (and a sense of humour) are just as vital in recruitment as placements.

Who this episode is for:

• Recruitment agency owners looking to scale smarter, not bigger
• Rec2Rec professionals wanting to understand client and candidate motivations
• Consultants curious about the role of social media in personal branding
• Leaders keen to modernise their agency’s culture, tech, and KPIs

🔗 Connect with Will Grashoff

https://www.linkedin.com/in/willgrashoff/

Check out Will’s Talent:

https://www.willstalent.com/

🔗 Connect with Nitin Sharma

https://www.linkedin.com/in/nitin-rectools/

Discover recruitment tools and services at Rectools.io:

https://www.rectools.io/

Find out about the Recruitment Curry Club:

https://www.linkedin.com/company/the-recruitment-curry-club/

New episodes of RecTalk and Founder Diaries drop every Wednesday and Friday.

Listen on another platform: https://rectalk.co.uk/

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