How does your to do list make you feel? Stressful, overwhelming? Or maybe it’s make you feel empowered and in control?

Right now, my to do list is reasonably small... proportional to the time I have available... and really, really scary.

Today I’m going to talk about why that is a really good thing and exactly where I need to be.

If you’re building meaningful work for yourself and your to do list doesn’t feel at least a little bit terrifying, this episode is an invitation to up the ante. 

Next steps:

✦ Subscribe to my emails
✦ Book a call with me

Related episodes:

→ How to Start Building the Thing You Can't Stop Thinking About
→ What's The Worst That Can Happen?
→ How I Stayed the Course Through 15 Years of Building a Meaningful Business

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This week a trusted advisor (my sibling) asked me a powerful question: am I a main character, or a supporting artist?

This isn't about ego. It's not about ambition or status or who gets the credit. It's about finding the right energetic fit.

I've watched really capable, accomplished people build careers and businesses in the wrong register — doing good work, meaningful work, work they're proud of — and wonder why something feels slightly off even when everything looks right.

This week I had a version of that realisation myself. In this episode, I talk about what it feels like to finally stop performing the wrong role, even a good one.

If you're building something meaningful, trying to name what's not quite working, or somewhere in the middle of figuring out what work you're actually here to do — I think you'll find this framing helpful.


Next steps:

✦ Subscribe to my emails
✦ Book a call with me

Related episodes:

→ How to Start Building the Thing You Can't Stop Thinking About
→ What's The Worst That Can Happen?
→ How I Stayed the Course Through 15 Years of Building a Meaningful Business

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Some weeks the journey toward meaningful work looks like momentum and clarity.
And some weeks it looks like stopping dead on the school run and saying out loud: what the **** am I doing?

This week was the second kind.

In this episode I share what happened when a wobbly week — the investment banker advice I didn't want to hear, the complexity that kept multiplying, the energy dispersing into backup plans and exit strategies — finally brought me to a single question: am I in or am I out?

And what shifted when I finally answered it.

If you're building something meaningful, trying to find your purpose, or somewhere in the middle of a leap you're not sure you can land — you're in the right place.

Next steps:

✦ Discover the Meaningful Business Incubator
✦ Subscribe to my emails
✦ Book a call with me

Related episodes:

→ How to Start Building the Thing You Can't Stop Thinking About
→ What's The Worst That Can Happen?
→ How I Stayed the Course Through 15 Years of Building a Meaningful Business

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The question most people making a career change are already asking themselves — just never out loud. It sits in the background, usually at 3am, shapeless and exhausting. This week I want to change that.

Because naming the fear isn't pessimism. It's the thing that makes meaningful work actually possible. When you look directly at the worst case, something shifts — it gets smaller, and it becomes something you can build a response to.

In this episode I share what happened when someone asked me this question about my own new venture this week, why I think it's the most useful question you can ask at any stage of your career change, and two real examples of what it looks like to answer it honestly — including one that completely reframed what was possible for someone who thought she was stuck.

If you're navigating burnout, trying to find your purpose, or somewhere in the middle of figuring out what comes next — this one's for you.

Next steps:

✦ Discover the Meaningful Business Incubator
✦ Subscribe to my emails
✦ Book a call with me

Related episodes:

→ Sick of the job market? Why now is the perfect time to build your own business with purpose
→ Don’t Just Quit Your Job — Pivot with Purpose
→ The 3 Types of People Who Need to Quit Corporate (and Find Meaningful Work)

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Have you ever had an idea you couldn't stop thinking about — one that kept coming back no matter how many times life got in the way? The gap between that feeling and actually building something real is where most people get stuck. Not because they lack the vision or the talent, but because they don't know how to begin.

In this episode I'm sharing five lessons for getting yourself into momentum when you're standing at the threshold of something new. From knowing where your energy comes from, to borrowing confidence when yours runs dry, to trusting joy as a genuine creative force. These are the tools that make the difference between an idea that stays in your head and one that starts to take shape in the world.

If you're sitting on something — a business, a career change, a bigger expression of your own meaningful work — and you don't know where to start, this episode is for you. The answers are already in you. You just have to find the courage to begin.

Next steps:

✦ Discover the Meaningful Business Incubator
✦ Subscribe to my emails
✦ Book a call with me

Related episodes:

→ Sick of the job market? Why now is the perfect time to build your own business with purpose
→ Don’t Just Quit Your Job — Pivot with Purpose
→ The 3 Types of People Who Need to Quit Corporate (and Find Meaningful Work)

Hosted on Ausha. See ausha.co/privacy-policy for more information.

I'm running a workshop this Wednesday 18th called Self-Directed Work That Works For You.

If you're navigating the transition from corporate to meaningful work and missing the clarity to keep you motivated and focused, this session will make the difference.

More details and booking here.


Next steps:

✦ Discover the Meaningful Business Incubator
✦ Subscribe to my emails
✦ Book a call with me

Related episodes:

→ Sick of the job market? Why now is the perfect time to build your own business with purpose
→ Don’t Just Quit Your Job — Pivot with Purpose
→ The 3 Types of People Who Need to Quit Corporate (and Find Meaningful Work)

Hosted on Ausha. See ausha.co/privacy-policy for more information.

What actually keeps you going when you're building something from scratch, before the evidence catches up?

In this episode I'm sharing the story of how I stayed the course through 15 years of building a meaningful business, even when self-belief was shaky. We talk about why clarity about your idea matters more than confidence in yourself, and I share the simple framework I use with every client to get there.

Whether you're navigating a career change, recovering from burnout, or trying to find your purpose after years in corporate, the thing that usually stops people isn't lack of ambition or ability. It's that the idea isn't clear enough yet to believe in.

I share what it really looked like to build my climate tech communications agency over 15 years, the doubt, the hard days, and what I kept returning to when self-belief wasn't enough.

If you're still in corporate and thinking about making a change, figuring out what comes next after leaving, or already building meaningful work but feeling the wobble, this one is for you.

Self-Directed Work That Works For You

This 90-minute workshop will help you build a clear, practical framework for work that fits your values, your strengths, and your life.

You've spent years being exceptionally good at work that was built around someone else's priorities. Now you're in a different moment — one where you have ideas, skills, and a growing sense that something new is possible. The problem isn't capability. It's clarity. This workshop is designed to give you that.

Book here.

Next steps:

✦ Discover the Meaningful Business Incubator
✦ Subscribe to my emails
✦ Book a call with me

Related episodes:

→ Sick of the job market? Why now is the perfect time to build your own business with purpose
→ Don’t Just Quit Your Job — Pivot with Purpose
→ The 3 Types of People Who Need to Quit Corporate (and Find Meaningful Work)

Hosted on Ausha. See ausha.co/privacy-policy for more information.

You left corporate consciously and with good reasons. But you still feel things "should" be different and you're scared you won't deliver the purposeful career pivot you want.

This episode is here to remind you that you did not float into the messy middle of career change, you chose it. This in-between stage is a stepping stone not a quagmire.

Listen in to learn how to reconcile emotions around your corporate exit, get clear on the career direction you are taking, feel empowered to share your story with others and lean in to the problems you were meant to solve.

Self-Directed Work That Works For You

This 90-minute workshop will help you build a clear, practical framework for work that fits your values, your strengths, and your life.

You've spent years being exceptionally good at work that was built around someone else's priorities. Now you're in a different moment — one where you have ideas, skills, and a growing sense that something new is possible. The problem isn't capability. It's clarity. This workshop is designed to give you that.

Book here.

Next steps:

✦ Discover the Meaningful Business Incubator
✦ Subscribe to my emails
✦ Book a call with me

Related episodes:

→ Leaving Corporate? Build Your Exit Ecosystem
→ When work stops making sense (early signs of burnout)
→ Don’t Just Quit Your Job — Pivot with Purpose

Hosted on Ausha. See ausha.co/privacy-policy for more information.

If you’re seriously thinking about a career change but you’re afraid that stepping out of corporate might mean becoming less serious, less competent, or less ambitious — this episode is for you.

You’ve probably said things like:

• “I’m good at what I do…but I don’t enjoy it anymore.”

• “It feels wrong in my body, even if it looks fine on paper.”

• “I don’t want another job like this — but what else could actually work?”
  

Many high-performers stay where they are not because they love the work — but because they’ve internalised the belief that ambition only happens inside a system that runs on pressure.

In this episode we unpack that belief structurally, not emotionally: why corporate environments condition us to equate stress with success, and why stepping away doesn’t automatically lower your standards.

On the contrary — it forces you to decide whether your ambition belongs to you or to the machine that trained it.

If you’re wrestling with burnout, craving purposeful work, or wondering whether meaningful, self-directed work is actually possible — you’re in the right place.

Self-Directed Work That Works For You

This 90-minute workshop will help you build a clear, practical framework for work that fits your values, your strengths, and your life.

You've spent years being exceptionally good at work that was built around someone else's priorities. Now you're in a different moment — one where you have ideas, skills, and a growing sense that something new is possible. The problem isn't capability. It's clarity. This workshop is designed to give you that.

Book here.

Next steps:

✦ Discover the Meaningful Business Incubator
✦ Subscribe to my emails
✦ Book a call with me

Related episodes:

→ Sick of the job market? Why now is the perfect time to build your own business with purpose
→ Don’t Just Quit Your Job — Pivot with Purpose
→ The 3 Types of People Who Need to Quit Corporate (and Find Meaningful Work)

Hosted on Ausha. See ausha.co/privacy-policy for more information.

A layoff isn’t just an income shock. What often hits just as hard is the identity rupture — the future you assumed was unfolding, the loyalty you invested, the structure you relied on.

If all that matters right now is replacing income, do that. Stability matters. This episode isn’t here to compete with that.

But if you’re questioning whether you want to rebuild your career inside the same structure that just eliminated your role — this conversation is for you.

We break down three paths after redundancy: replacing stability, taking a structured pause, or beginning to build agency by leveraging the skills and experience you already have.

You’ll hear how to move deliberately rather than reactively — and why reclaiming control over how you earn can fundamentally change how you navigate career change.

If you suspect your next chapter may not sit entirely inside corporate, this episode will help you clarify your direction — and take the first practical step.

Next steps:

✦ Discover the Meaningful Business Incubator
✦ Subscribe to my emails
✦ Book a call with me

Related episodes:

→ Leaving Corporate? Build Your Exit Ecosystem
→ Sick of the job market? Why now is the perfect time to build your own business
→ Who Are You Without Your Job Title?

Hosted on Ausha. See ausha.co/privacy-policy for more information.