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Marketing isn’t about louder messaging — it’s about clearer storytelling.

In this episode of Pivot to Profit, CFO Pam Jordan sits down with Latricia Trice, founder and CEO of LTrice Marketing & Consulting, to break down how entrepreneurs can build brands that actually connect and convert.

After nearly 20 years leading marketing in corporate and nonprofit spaces, Latricia launched her own agency in 2023 — scaling to six figures in just six months and hitting seven figures in under three years. Now she helps founders clarify their message, own their value, and leverage storytelling to grow profitably.

You’ll learn:

• The biggest marketing mistakes small businesses make

• Why storytelling is the ultimate competitive advantage

• How to use AI without losing your human voice

• The confidence shift required to charge what you’re worth

• What it really takes to scale with a fractional marketing team

🔗 Connect with Latricia:

📸 Instagram: @ltricia_trice | @ltriceconsulting

💼 LinkedIn: LTrice Marketing & Consulting

Website: ltriceconsulting.com

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Recommended Videos:

– Overdrafts, Crack Loans, and a Comeback: The Slay Bae Beauty Journey | Gina Micheletti

– Power Partnerships Help You Scale with Genesis PT Founders | Dr. Becky Allen and Dr. Corrie Maguire

– From Burnout to Buyout: How Pam Helped This Agency Pivot to Profit | Kristina Kuss

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Want More Financial Clarity?

📺 YouTube: @pamjordancfo

💼 LinkedIn: Pam Jordan

📸 Instagram: @pamjordancfo

📘 Facebook: Pam Jordan CFO

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Key Takeaways from This Episode:

✅ Clear storytelling beats loud marketing every time

✅ Your message must match the mindset of your ideal audience

✅ AI is a tool — not a replacement for human connection

✅ Charging your worth starts with believing your value

✅ A fractional marketing team can accelerate growth without the overhead