Visit https://www.pamjordan.com to work with Pam’s team.

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What happens when a high-performing Silicon Valley executive realizes success isn’t enough?

In this powerful episode of Pivot to Profit, CFO Pam Jordan sits down with Deepika Sandhu—six-time award-winning author and founder of SoulSparks Press—to unpack how she turned burnout into a thriving publishing company helping over 100 authors share their stories.

From a 25-year corporate career to launching a fast-growing business rooted in purpose, Deepika shares:

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Deepika shares:

•The mindset shift that changed everything in her 40s

•How SoulSparks Press scaled to 100+ authors

•Why “everyone saying yes” might mean you’re underpricing

•The truth about publishing (traditional vs. self vs. boutique)

•How books create visibility, authority, and legacy

If you’re a high achiever feeling the pull toward something more—this episode is your permission slip.

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Connect with Deepika:

 Instagram: https://www.instagram.com/deepikasandhu.co 

 SoulSparks Press: https://www.instagram.com/soulsparkspress 

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Want More Financial Clarity?

YouTube: https://www.youtube.com/@pamjordancfo

LinkedIn: https://www.linkedin.com/in/pamjordan

Instagram: https://www.instagram.com/pamjordancfo/

Facebook: https://www.facebook.com/PamjordanCFO/

Remember—it’s not what you make that matters, it’s what you keep.

Visit https://www.pamjordan.com to work with Pam’s team.

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Most entrepreneurs wait until they feel ready—but that’s not how real businesses are built.

In this episode of Pivot to Profit, CFO Pam Jordan sits down with Ann Lopez, founder of Studio 790, to break down how she left corporate at 39 and built a multi-seven figure design firm by taking action before she felt prepared.

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Ann shares:

•Why confidence comes after action—not before

•How she landed her first major client with zero experience

•The mindset shift from scarcity to abundance

•The Profit First system that created consistent profitability

•How she grew her business without relying on Instagram

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🔗 Connect with Ann Lopez:

LinkedIn: https://www.linkedin.com/in/ann-lopez-3165722b/ 

Instagram: https://www.instagram.com/annlopezliving 

Studio 790: Instagram: https://www.instagram.com/studio790interiordesign/

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Want More Financial Clarity?

YouTube: https://www.youtube.com/@pamjordancfo

LinkedIn: https://www.linkedin.com/in/pamjordan

Instagram: https://www.instagram.com/pamjordancfo/

Facebook: https://www.facebook.com/PamjordanCFO/

Remember—it’s not what you make that matters, it’s what you keep.

Visit pamjordan.com to schedule a call with Pam’s team.

In this episode of Pivot to Profit, CFO Pam Jordan sits down with Ebony Green, founder of The SLP Business Suite and The Speak Center, to share how she went from burnout to building a $3.2M business—and helping other Speech Language Pathologists do the same.

Ebony breaks down the exact shifts that enabled her to scale quickly without sacrificing purpose, including the systems, leadership, and decisions that made all the difference.

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In this episode, you’ll learn:

• The burnout moment that sparked her breakthrough
• How she scaled from solo SLP to $3.2M CEO in 5 years
• Why delegation and data are non-negotiables
• The $20K mistake that reshaped her strategy
• How to grow fast without chaos

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Connect with Ebony:

Website: slpbusinesssuite.com

Instagram: @slpbusinesssuite

LinkedIn: Ebony Green

Facebook: The SLP Business Suite

YouTube: @theslpbusinesssuite

TikTok: @slpbusinesssuite

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Want More Financial Clarity?

YouTube: https://www.youtube.com/@pamjordancfo

LinkedIn: https://www.linkedin.com/in/pamjordan

Instagram: https://www.instagram.com/pamjordancfo/

Facebook: https://www.facebook.com/PamjordanCFO/

Remember—it’s not what you make that matters, it’s what you keep.

Visit https://www.pamjordan.com to work with Pam’s team.

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In this episode of Pivot to Profit, CFO Pam Jordan breaks down the 7 most common tax mistakes that are costing entrepreneurs thousands (and sometimes hundreds of thousands) of dollars every year.

From choosing the wrong entity structure to waiting until tax season to take action, these mistakes are incredibly common and completely fixable with the right strategy.

Pam shares real client examples and practical insights from helping business owners save millions in taxes, including $13 million saved in just one year.

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In this episode, you’ll learn:

• Why choosing the wrong entity structure can cost you six figures

• The difference between legal vs. tax structure (and why it matters)

• How using after-tax dollars instead of pre-tax strategies drains your wealth

• Why waiting until March or April is too late to reduce your tax bill

• Simple strategies like the Augusta Rule and Accountable Plan

• The dangers of messy bookkeeping and mixing personal + business finances

• The critical difference between a tax professional vs. a tax strategist

Pam also walks through how proactive tax planning can shift money away from the IRS and into your pocket—helping you build real, long-term wealth.

If you’re a business owner who wants to keep more of what you earn, this episode is a must-listen.

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Want More Financial Clarity?

YouTube: https://www.youtube.com/@pamjordancfo

LinkedIn: https://www.linkedin.com/in/pamjordan

Instagram: https://www.instagram.com/pamjordancfo/

Facebook: https://www.facebook.com/PamjordanCFO/

Remember—it’s not what you make that matters, it’s what you keep.

Visit https://www.pamjordan.com to work with Pam’s team.

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AI isn’t replacing entrepreneurs—it’s creating a massive opportunity for those who know how to solve real problems.

In this episode of Pivot to Profit, CFO Pam Jordan sits down with longtime entrepreneur Kim Doyal to explore how AI is reshaping business and why this moment feels like a modern-day gold rush.

Kim shares her journey from retail management and early online business experiments to building digital products, scaling a planner to nearly half a million dollars in sales, and now diving deep into AI-powered solutions.

The conversation highlights a powerful shift: it’s no longer about mastering every tool—it’s about understanding your customer’s problem and using technology to solve it faster, smarter, and more profitably.

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In this episode, you’ll learn:

• Why AI is creating a “gold rush” moment for entrepreneurs

• How to turn your existing skills into scalable, tech-enabled offers

• The biggest mistake founders make when approaching AI tools

• Why simplicity and storytelling matter more than ever

• How to build solutions without being technical

• The importance of knowing your numbers while scaling new opportunities

Pam guides the conversation toward what matters most: building a business that’s not only innovative but profitable, sustainable, and aligned with your life.

If you’ve been curious (or overwhelmed) about AI, this episode will help you see the opportunity clearly and take your first step forward.

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🔗 Connect with Kim Doyal:

 Website: https://kimdoyal.com 

 Substack: https://kimdoyal.substack.com 

LinkedIn: https://linkedin.com/in/kimdoyal

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Want More Financial Clarity?

YouTube: https://www.youtube.com/@pamjordancfo

LinkedIn: https://www.linkedin.com/in/pamjordan

Instagram: https://www.instagram.com/pamjordancfo/

Facebook: https://www.facebook.com/PamjordanCFO/

Remember—it’s not what you make that matters, it’s what you keep.

Visit https://www.pamjordan.com to work with Pam’s team.

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Most service providers don’t have a marketing problem—they have a pricing problem.

In this episode of Pivot to Profit, CFO Pam Jordan sits down with pricing strategist Shannon Mattern to unpack why so many talented service providers are undercharging for their work—and how shifting from hourly pricing to value-based pricing can transform profitability.

Shannon shares her journey from a six-figure corporate marketing role to building a thriving online business helping service providers price their work based on outcomes instead of time. Along the way, she reveals the mindset shifts, pricing strategies, and business model changes that allowed her to build a business that supports her life—not the other way around.

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In this episode, you’ll learn:

• Why hourly pricing keeps service providers stuck

• The mindset traps that cause founders to undervalue their work

• How value-based pricing transforms both revenue and profitability

• Why high-ticket offers can actually be easier to sell than low-ticket ones

• The “Package Matrix” strategy that helps clients choose between time vs money

• What numbers successful founders track every month to stay profitable

Pam and Shannon also discuss the importance of knowing your numbers—from direct overhead costs—so that your pricing actually supports the life and business you want to build.

If you're a service provider ready to stop undercharging and start building a more profitable business, this conversation is packed with practical insights.

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🔗 Connect with Shannon Mattern:

Website: https://shannonmattern.com

 Web Designer Academy: https://webdesigneracademy.com

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Want More Financial Clarity?

YouTube: https://www.youtube.com/@pamjordancfo

LinkedIn: https://www.linkedin.com/in/pamjordan

Instagram: https://www.instagram.com/pamjordancfo/

Facebook: https://www.facebook.com/PamjordanCFO/

Remember—it’s not what you make that matters, it’s what you keep.

Visit https://www.pamjordan.com to work with Pam’s team.

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In this episode of Pivot to Profit, CFO Pam Jordan reveals the three hidden profit leaks that are costing many service-based businesses six figures a year especially as they scale past $1M in revenue.

Many founders assume profitability problems mean they need more sales. But in reality, profit often disappears through small operational inefficiencies, pricing gaps, and overhead decisions that compound over time.

Pam walks through the three most common leaks she sees when working with founders between $1M and $5M in revenue, and explains exactly how to fix them quickly.

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You’ll learn:

• Why profit problems are rarely revenue problems

• How underpricing and scope creep destroy margins

• The hidden cost of poor team utilization

• Why overhead bloat often disguises itself as “investment”

• How to calculate the true cost of delivering your services

• A simple 30-minute expense audit every founder should run

If you’re scaling your service business and want to keep more of the money you’re making, this episode will help you identify where your profit is leaking and how to plug those gaps.

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Want More Financial Clarity?

YouTube: https://www.youtube.com/@pamjordancfo

LinkedIn: https://www.linkedin.com/in/pamjordan

Instagram: https://www.instagram.com/pamjordancfo/

Facebook: https://www.facebook.com/PamjordanCFO/

Remember—it’s not what you make that matters, it’s what you keep.

Visit https://www.pamjordan.com to work with Pam’s team.

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Hitting seven figures isn’t the finish line—it’s where the real leadership test begins.

In this episode of Pivot to Profit, CFO Pam Jordan sits down with Brett Gilliland, Founder and CEO of Elite Entrepreneurs, to unpack why so many businesses stall between $1M and $3M—and what it actually takes to scale to $10M and beyond.

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You'll learn:

• Why only 3–5% of businesses ever reach $1M
• The “gear shift” growth stages from $30K to $10M
• Why founders feel more stressed (and sometimes make less money) after hitting seven figures
• How to build purpose, values, and meeting rhythms that drive real accountability
• The difference between transactional employees and emotionally invested teams
• The key financial metrics every scaling CEO must track

If you’re stuck in the one-to-three million range—or determined to get there without burning out—this episode is your roadmap.

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🔗 Connect with Brett Gilliland:

 LinkedIn: https://www.linkedin.com/in/builttolastchamp 

 Website: https://growwithelite.com 

 Instagram: https://www.instagram.com/eliteentrepreneurshq/ 

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Want More Financial Clarity?

YouTube: https://www.youtube.com/@pamjordancfo

LinkedIn: https://www.linkedin.com/in/pamjordan

Instagram: https://www.instagram.com/pamjordancfo/

Facebook: https://www.facebook.com/PamjordanCFO/

Remember—it’s not what you make that matters, it’s what you keep.

Visit https://www.pamjordan.com to work with Pam’s team.

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Feeling stuck, burnt out, or unsure how to scale your agency profitably? John Doherty knows exactly how it feels—and how to turn it into success.

In this episode, CFO Pam Jordan sits down with John, a serial entrepreneur and digital marketing veteran who built and sold two agencies. They dive into what worked, what didn’t, and how to build profitable businesses without losing your sanity.

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You'll learn:

• How burnout led John to sell his first profitable agency

• The power of mentorship and strategic coaching in scaling fast

• How to structure offers that sell themselves and keep clients coming back

• Lessons on profit, cash flow, and knowing when to walk away

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Connect with John Doherty:

Website: https://www.johnfdoherty.com/coaching/

LinkedIn: https://www.linkedin.com/in/johnfdoherty/

Instagram: https://www.instagram.com/dohertyjf

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Want More Financial Clarity?

YouTube: https://www.youtube.com/@pamjordancfo

LinkedIn: https://www.linkedin.com/in/pamjordan

Instagram: https://www.instagram.com/pamjordancfo/

Facebook: https://www.facebook.com/PamjordanCFO/

Remember—it’s not what you make that matters, it’s what you keep.

Visit https://www.pamjordan.com to work with Pam’s team.

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Are you a business owner trying to scale but feeling stuck? In today’s episode of Pivot to Profit, Pam Jordan sits down with Laura Frontiero, founder and CEO of Bio Radiant Health, an Inc 500 company transforming midlife health.

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You'll learn:

• How understanding your financials gives you the courage to pivot.

• Laura’s “burn the ships” moment: leaving a $1M pension to grow her own business.

• Why midlife health is critical for high-performing entrepreneurs.

• The root causes of low energy: infections, toxins, nutrient deficiencies, stress, and trauma.

• Building a business with clarity, strategy, and sustainable growth.

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Connect with Laura Frontiero:

Instagram: @laura.frontiero

LinkedIn: Laura Frontiero 

Website: midlifeenergycrisisreport.com/midlife-energy-crisis-free-report/?lead_source=pam

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Want More Financial Clarity?

YouTube: https://www.youtube.com/@pamjordancfo

LinkedIn: https://www.linkedin.com/in/pamjordan

Instagram: https://www.instagram.com/pamjordancfo/

Facebook: https://www.facebook.com/PamjordanCFO/

Remember: It’s not what you make that matters—it’s what you keep.