Visit https://www.pamjordan.com to work with Pam’s team.

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In this episode of Pivot to Profit, CFO Pam Jordan sits down with conversion optimization expert Talia Wolf, founder of GetUplift and creator of the Emotional Targeting Framework.

Most business owners focus on traffic, button colors, and “best practices.” But Talia reveals why conversions have nothing to do with blue vs. red buttons — and everything to do with psychology.

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You'll learn:

• Why emotion drives every buying decision (even in B2B)

• How surface-level tactics are costing you revenue

• The difference between pricing concerns and emotional concerns

• A real case study that increased conversions by 14%

• Why profitability — not just revenue — matters as you scale

• How transparency with your team impacts financial growth

• Why saying “no” is a profit strategy

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Connect with Talia Wolf:

YouTube: www.youtube.com/@TaliaWolf 

LinkedIn: www.linkedin.com/in/taliagw/ 

Instagram: www.instagram.com/taliagw

Website: https://getuplift.co/

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Want More Financial Clarity?

YouTube: https://www.youtube.com/@pamjordancfo

LinkedIn: https://www.linkedin.com/in/pamjordan

Instagram: https://www.instagram.com/pamjordancfo/

Facebook: https://www.facebook.com/PamjordanCFO/

If you’re investing in marketing but not seeing returns, this conversation will change how you think about messaging, optimization, and revenue growth.