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From Cost Center to Revenue Center: Rethinking Creative Teams with Russ Somers
What are your thoughts on marketing strategy? Would you liken it to making a clay sculpture? Looking at analytics and data and then determining what was necessary – and what wasn't – made our guest realize how much marketing strategy is exactly like that. Interested? Then you should keep listening!
Top takeaways:
- There is a multistep buying process for almost every purchase and often multiple stakeholders.
- Data measures, but creative drives - Marketing is math and magic.
- If you haven’t already, you need to incorporate creative in strategy sessions. It will help drive revenue!
Full Show Notes Here!
Connect with Russ Somers:
Lytho Website
Connect with All Things Growth
Christina on LinkedIn
Sree on LinkedIn
Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram!
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By Christina Del VillarWhat are your thoughts on marketing strategy? Would you liken it to making a clay sculpture? Looking at analytics and data and then determining what was necessary – and what wasn't – made our guest realize how much marketing strategy is exactly like that. Interested? Then you should keep listening!
Top takeaways:
- There is a multistep buying process for almost every purchase and often multiple stakeholders.
- Data measures, but creative drives - Marketing is math and magic.
- If you haven’t already, you need to incorporate creative in strategy sessions. It will help drive revenue!
Full Show Notes Here!
Connect with Russ Somers:
Lytho Website
Connect with All Things Growth
Christina on LinkedIn
Sree on LinkedIn
Thanks for listening to this episode of All Things Growth. You can find us on social media. If you have a topic you'd like us to cover, send us a DM on Instagram!