What does it take to turn creativity, resilience, and a bold vision into a successful business? In this episode of The TrustBuilt Podcast, Bea Apple, founder of Hillfolk, shares her unconventional journey from engineering to entrepreneurship, building a thriving craft business that’s about to launch in 1,500 Walmart stores nationwide.

Key Takeaways from This Episode:

✅ Entrepreneurship is a mindset, not just a business model. 

✅ You don’t need a perfect plan—just the courage to start. .

✅ Your business should solve a real problem. 

✅ Scaling a small business requires innovation. 

✅ Great businesses don’t just serve customers; they build communities. 

✅ Authenticity builds trust. 

✅ A business must evolve to survive. 

Resources & Links Mentioned:

📌 Hillfolk (https://hillfolk.com/) – Bea’s craft store and creative community

 📌 Hillfolk Craft Kits at Walmart (Launching soon!)

 📌 The Ideal Team Player by Patrick Lencioni – A must-read on hiring the right people

 📌 The E-Myth by Michael Gerber – Understanding why small businesses fail and how to build a scalable system