The story behind the story

A bite-size take and insight into the communications surrounding the biggest news stories in the agricultural and food sectors.

From a crisis reaction, to the sparking of creative new marketing tactics; in this week’s episode, we hear from Sophie Throup, on how Morrisons has adapted its offer since the start of lockdown.

We then go on to hear from Claire Donoghue, of food solutions provider OSI, who talks about how their beef processing operation took up the challenge of diverting supplies from food service to retail and how, despite the current pressure, they remain focused on the pre-Covid industry issue of climate change and how they won’t be ducking the issue, despite an apparent recent reprieve.

Finally, with the UK celebrating National Barbecue Week, we caught up with the founder, Brian George, to find out how the campaign has been running in the face of current restrictions – and how you can get involved!

The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk