Have you ever purchased anything online? 2. Have you ever been disappointed by purchase or it didn’t fit and you had to return it? I’m going to assume if you’re living in the digital world of now, you would have answered yes to those questions. ReturnLogic helps retailers make better business decisions with their Returns Management Software that improves the customer experience and drives bottom-line growth. Product Marketing Manager, David Gonzalez, gives us an overview of key personas they target, how they target them, and his insights into higher website conversions. With a focus on retention over acquisition, David is working to continue driving higher website conversions with educational content and material, simplified and concise messaging coupled with a focus on value-adding assets.