In this episode of The Marketing Rapport, host Tim Finnigan sits down with Rustam Irani, Founder and CEO at RGI Marketing. They explore the real challenges behind lead generation in education and other considered purchase categories, focusing on why efficiency and data-driven decision-making matter more than just filling the funnel. 

Rustam shares practical stories from his work across engineering and marketing, showing how small improvements at each stage of the funnel can add up to big gains. He explains how schools and businesses often chase more leads, but the real value comes from finding and fixing leaks in the process. 

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