In this episode of The Marketing Rapport, host Tim Finnigan sits down with Michelle Barbeau, Chief Revenue Officer at eHealth. They explore the power of authentic brand transformation in a complex and highly regulated industry, focusing on the importance of putting the consumer at the center of every decision. 

Michelle shares how eHealth rebuilt its brand by listening to real consumer feedback and moving away from fear-based tactics. She explains the steps the team took to create trust, from casting real people in campaigns to clarifying messaging and embracing transparency. Michelle also details how eHealth uses data and analytics alongside consumer insight to shape everything from audience segmentation to marketing mix modeling. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Stephen Crewdson, Managing Director at J.D. Power. They explore how consumer expectations, not just price, drive choices in today’s auto insurance market. Stephen draws on years of research to show that while advertising builds brand awareness, it’s the promise of good service and a smooth experience that moves shoppers further down the funnel. 

Stephen explains how younger, price-sensitive consumers now shop more than ever, using digital tools to compare quotes and switch providers. But the conversation goes deeper, highlighting a surprising trend: even high-value, long-term customers feel less loyal today. Many insurers miss the mark by offering extra products to the wrong customers and failing to reward their best ones. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Ian Dewar, Senior Director of Global Strategy at Anthropologie. Together, they explore how brands can move beyond simple transactions to create loyalty that feels personal and relevant. Ian shares how his team uses both transactional and non-transactional data to better understand customer motivation, curating collections and experiences that match real-life needs instead of just pushing more products. 

Ian explains how Anthropologie builds clean, unified customer data and blends it with behavioral insights—both online and in stores. He describes their approach to personalization, which considers factors like regional trends, product use, and even feedback collected through surveys and focus groups. This helps Anthropologie deliver recommendations and perks that are timely, useful, and authentic. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

How do you build loyalty in a category with high-frequency visits and low brand attachment? In this episode of The Marketing Rapport, host Tim Finnigan sits down with David Galinsky, Senior Director of Omnichannel Analytics at The Wendy’s Company, to explore that question.

David walks through three foundational models for understanding and engaging customers: loyalty segmentation, behavioral patterns in product purchases, and churn propensity. He explains why first-party data outperforms third-party sources—especially in quick service restaurants where visit volume and purchase frequency offer rich behavioral signals.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Nola Solomon, Founder and Tech Executive at Sage Quill. They explore how clear storytelling and strong value propositions drive better marketing outcomes, especially in B2B environments. Nola shares why companies must move beyond features and instead focus on the real problems they solve for customers. 

As the conversation unfolds, Nola explains how trust and internal alignment become the backbone of any successful go-to-market strategy. She stresses that building customer trust starts with deeply understanding their needs and speaking their language. The discussion covers the challenges of breaking down silos, keeping messaging consistent across teams, and making sure every role plays a part in delivering value. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Josh Pisano, Global Head of Product for Media at NielsenIQ. They unpack what it really takes to turn data into decisions—from identity resolution to clean room collaboration.

Josh explains why first-party data, while valuable, often misses key signals and population segments. He shares how clean room technology and smarter data integration can close those gaps and improve decision-making across planning, activation, and measurement. The conversation also explores how marketers can connect disparate signals to build full-funnel strategies that actually perform.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, Tim Finnigan hosts Susan Finerty, president of Finerty Consulting, to discuss why most organizations struggle to get things done across departments. Matrix organizations try to break down silos through cross-functional teams and shared services. Still, they often fail at medium-sized decisions—the everyday choices that fall between major strategic moves and quick daily calls.

The core problem is simple: talking isn’t deciding. Teams get trapped in endless discussions without structured decision-making processes. Susan identifies this as the most prominent mistake organizations make, creating frustration and inefficiency that damages cross-functional culture.

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, Tim Finnigan speaks with Iain Steeves, Senior Managing Director at Farmers Insurance, about the evolving landscape of insurance marketing. Iain discusses the challenges of customer acquisition in the digital age, emphasizing the need to balance profitability with data-driven growth strategies. He highlights the increasing importance of meeting customers where they are, particularly in the digital realm. 

Iain explains how data insights provide a competitive edge by enabling insurers to understand customer profiles and preferences early in the shopping process. This understanding allows carriers to target ideal consumers and personalize marketing efforts effectively. He also shares how Farmers Insurance has successfully leveraged data and technology to improve conversion rates and reduce acquisition costs. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Matt Tillman, founder of Tillman Consulting Group, to unpack the evolution of lead generation and the critical role of data in modern marketing. With over 25 years of experience, Matt traces the journey from printing leads on paper to leveraging verified data that transforms leads into qualified prospects. 

Matt explains how today’s marketers can use data not just to find consumers—but to better understand them. By shifting from “call to understand” to “understand, then call,” businesses are creating more relevant conversations and driving higher conversion rates. He also shares real-world tactics from his LeadsCon presentation on operationalizing data to improve sales performance. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Sasha DiGiulian, world-class rock climber and entrepreneur, joins Tim Finnigan on The Marketing Rapport to discuss her journey building Send Bars, a nutrition bar company. Sasha explains how her experience as a professional athlete shaped her approach to business. She emphasizes the importance of an "athlete mindset," focusing on continuous improvement and adapting to challenges. Sasha details the company's mission to create a product that is both good for people and the planet. 

Sasha shares her insights on the importance of authenticity in marketing. Send Bars' messaging is rooted in transparency, from ethically sourced ingredients to real-food imagery. She describes her "spaghetti-at-the-wall" approach to marketing, highlighting the need for course correction and continuous learning. Sasha stresses the importance of data-driven decisions, understanding consumer trends, and adapting to the ever-changing market. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.