The Marketing Rapport

Tim Finnigan welcomes Jared Luskin, Head of Partnerships at Cardlytics and Bridg, to The Marketing Rapport to discuss personalization in marketing. Jared explains how access to accurate purchase data allows companies like Cardlytics and Bridg to move beyond demographics and understand real consumer behavior. He emphasizes the disadvantage of relying on assumptions and outdated models when trying to reach target audiences. 

Jared highlights Bridg's identity resolution capabilities, rooted in point-of-sale transactions. This data helps clients identify and engage unknown or non-loyal customers by connecting purchase behavior with demographic and lifestyle insights. He illustrates this with an example of how convenience stores, often lacking strong loyalty programs, can leverage this data to understand their customers better and personalize marketing efforts. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Consumers crave personalized experiences. 

In this episode of The Marketing Rapport, Tim Finnigan speaks with Lissa Cupp, Marketing Strategy Consultant & Faculty Lecturer at the University of Dayton, about the power of personalization in driving business growth and creating stronger customer relationships. Lissa shares real-world examples and insights from her extensive career, including work with brands like Scott's Miracle-Gro, Angie's List, and Facebook. 

Lissa emphasizes understanding the consumer beyond standard demographics. She highlights the importance of knowing their interests, motivations, and customer journey. Lissa explains how true personalization goes beyond simply inserting a customer's name into an email. It requires empathy and curiosity to identify unspoken needs and tailor marketing efforts accordingly. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Paolo Narag, Global Brand Director at Procter & Gamble, Gillette, to discuss the evolving role of authenticity in branding. Paolo shares how understanding the “why” behind consumer behavior—social, functional, and emotional—can drive innovation and deeper connections with customers. He emphasizes the importance of staying consumer-centric and using data to enhance, rather than overshadow, human insights.

Paolo also highlights how Gillette integrates authenticity into product development by starting with real-world context. He explains how AI tools complement qualitative research, allowing teams to iterate and accelerate while maintaining the brand’s core identity. The conversation touches on how blending technology with personal observation ensures marketing efforts remain grounded in consumer needs. 

Tim and Paolo reflect on the power of storytelling, the role of brand benefits, and the importance of staying bold without losing sight of a brand’s identity. Paolo shares lessons from past campaigns and previews what’s ahead for 2025. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan welcomes Matthew Komos, the Founder & CEO of OGMA Risk and Analytics, to discuss the evolving dynamics between marketing and risk management. Matthew shares his insights on the shifting power of choice to consumers, underscoring how the pandemic accelerated this trend. Consumers now have the convenience to make financial decisions from home, and businesses must adapt by providing timely and compelling offers to maintain their interest. 

Matthew emphasizes the critical need for alignment between marketing and risk functions. Mismatches can lead to inefficiencies, where potential customers are targeted but not onboarded due to risk policies. By syncing these functions, companies can streamline their processes and improve overall customer experience. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan interviews Gregg Johnson, CEO of Invoca, about the evolving complexities of the customer journey. They discuss the challenges that arise when companies attempt to unify both digital and offline buyer interactions, particularly in industries like insurance and healthcare, where decision-making can be intricate. Gregg emphasizes how aligning sales and marketing teams is crucial for creating seamless experiences for consumers. 

The conversation delves into how technology, such as Invoca’s, bridges the gap between digital data and human interactions. By integrating these touchpoints, companies can offer a more personalized experience while optimizing their marketing strategies. Gregg highlights the importance of understanding consumer behavior across both platforms to enhance efficiency and engagement. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

On this episode of The Marketing Rapport, host Tim Finnigan sits down with Russ Schultz and Christine Frohlich to discuss Google’s change of course regarding third-party cookies. 

Russ, Verisk Marketing Solution’s digital product and media ad tech subject matter expert, shares his take on how Google’s decision impacts marketers and the future of digital advertising. He believes companies that already have robust first-party data strategies will be well-positioned for a cookieless future. Russ also advises listeners to stay vigilant and continue diversifying their ad budgets to include areas of ad tech that are not as cookie-dependent. 

Christine, VP of Product and Data Governance, stresses the importance of transparency and disclosure around data collection, regardless of what the future holds for cookies. She believes companies should prioritize building trust with consumers by providing them with control over their data, ultimately creating stronger relationships and better products and services. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, Tim Finnigan talks with Jordan Yospe, Sr. Director of Marketing Channels at Integrity Marketing Group. They explore the intersection of data-driven strategies and creative marketing in the insurance industry. 

Jordan shares insights on improving lead quality and communication with insurance agents. He emphasizes the importance of delivering the right message at the right time using data and technology. The conversation delves into the balance between creative aspects and technical implementation in marketing campaigns. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of the Marketing Report podcast, Tim Finnigan talks with Krista Panoff from Innovid about the evolving landscape of digital advertising and Connected TV (CTV). 

Krista shares her insights on the importance of identity in ad tech, explaining how it forms the foundation for targeting and measurement across fragmented platforms. She discusses Innovid's approach to solving CTV challenges, including frequency management and real-time optimization. 

The conversation explores how self-service tools are leveling the playing field for small and medium-sized businesses in CTV advertising. Krista also highlights emerging trends in the industry, such as the focus on outcome-based measurement and the shift towards automatic, real-time campaign optimization. Throughout the discussion, she emphasizes the need for advertisers, publishers, and tech providers to collaborate in addressing CTV's growing pains and improving viewer experiences. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan welcomes Sarah Knight of Fletcher Knight Inc., to share her unique journey through the advertising industry. Sarah discusses her transition from brand management at Unilever to establishing her own agency, emphasizing the importance of innovation in driving brand growth. She highlights her experience with iconic campaigns like Dove's Real Beauty and how leveraging human intelligence can translate data into meaningful brand strategies. 

Sarah dives into the evolving landscape of advertising, noting the significant impact of AI and digital trends on modern marketing practices. She explains how Fletcher Knight Inc. stays ahead by embracing new technologies and maintaining a human-centric approach. The conversation touches on the challenges and opportunities faced by clients such as Weight Watchers, illustrating the importance of aligning brand strategies with changing consumer preferences and technological advancements. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Bill Balderaz, President and Founder of Futurety. They dive into the crucial role data plays in modern marketing strategies. Bill shares his journey from working in venture-backed startups to founding Futurety, a firm dedicated to transforming massive datasets into actionable customer profiles. 

Bill and Tim discuss the challenges organizations face in data management and utilization. Bill highlights the importance of leveraging first-party data, especially in a cookieless world, to create personalized customer experiences. He emphasizes the need for market validation and proper timing when launching new ventures, sharing his own experiences of successes and failures in the industry. 

The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.

This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.

ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.