Brand to Table

From Delivery Driver to Multi-Unit Success: Scaling Pizza & Beating Burnout


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In this inspiring episode, we dive into the journey of Tom, a partner at the growing Anthony Franco’s Pizza brand. Tom shares his personal story of starting as a delivery driver and working his way up to own two multi-unit locations. This is a masterclass in building a high-volume restaurant brand on a foundation of customer relationships, strategic community service, and overcoming the daily stress of the industry.

Tom is transparent about managing burnout, the crucial role of accountability in hiring, and the uncomfortable truth about investing in social media marketing to stay ahead of the massive competition in the New Jersey pizza scene.

What You'll Learn: Growth, Relationships, and Restaurant Scaling
  • The mindset shift required to move from an employee to a multi-unit restaurant owner and the importance of recognizing the path you're meant to be on.
  • Practical ways to minimize stress and avoid burnout in the demanding hospitality industry, including setting hard boundaries like "no-phone Sundays."
  • How Anthony Franco's leverages volume and unmatched customer service to stand out in the competitive New Jersey pizza market (and why you should never say no to a customer).
  • The uncomfortable but necessary step of investing in professional social media and getting the owner's personality—not just the food—in front of the camera.
  • Why prioritizing community service is not just about giving back, but is a strategic way to build long-term guest loyalty and revenue.
  • The single most important trait Tom looks for in every new hire: Accountability, and how to manage staff morale and expectations.
  • The crucial financial trait that enabled Tom to seize growth opportunities: Saving money and understanding that profit matters more than revenue.

Whether you are an aspiring owner or managing a multi-unit operation, Tom’s story proves that passion, perseverance, and prioritizing relationships are the true ingredients for long-term restaurant success.

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#brandtotable #restaurantmarketing #restaurantbookings #hospitalitymarketing #socialmediastrategy #emailmarketing

After listening, what is the one uncomfortable element of your business (like social media or leadership) that you need to address to achieve your next level of growth?

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Brand to TableBy Henry Kaminski Jr.