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In today’s episode, we break down how we secured a multi–six-figure municipal bistro/festival lighting project, 15,000 feet of cross-street lines over Main Street, and why passion, preparation, and your crew beat “just raise your prices” every single time.
Inside you’ll hear:
The 100-hour prep that made city officials say yes (presentation strategy, pre-qual questions, binders, and what we’d streamline next time).
Passion vs. laziness: why two hours for a night demo is non-negotiable if you want $20K–$40K jobs.
Building a brain trust: how we leaned on each other (and the Illuminati Lounge) to pressure-test the plan and sharpen the pitch.
Crossing over Christmas clients into landscape lighting the right way (low-hanging fruit → high-margin installs).
Value > price: creating separation so competitors justify your higher number for you.
Advanced Training (February 2026): who it’s for, who it’s not for, and why there’s an application. If you’re not willing to learn, demo, and implement sit this one out.
This is a winners-only conversation: demos after dark, proposals that actually sell, designs that make homeowners and city councils lean forward, and a mindset that takes you from “installer” to lighting assassin. If you want us to go deeper on landing large municipal/downtown projects, drop a comment and we’ll carve out a full episode.
Ready to Start or Grow Your Landscape Lighting Business?
🔹 Learn design, sales, and installation at: https://www.lightingtradeschool.com/
🔹 Buy elite fixtures from: https://lifetimelightingsystems.com/ 🔹 Join The Illuminati Lounge Club — $47/mo weekly group calls with the 3 Lighting Amigos: https://www.lightingtradeschool.com/illuminati-lounge-club 🔹 Join our Facebook Group: https://www.facebook.com/groups/2196456184072265
🔹 Apply for 1-on-1 mentoring with Captain Matt: https://www.captainmattoutdoors.com/captains-crew
🔹 Start your own lighting biz as a GloGeek: https://glogeeksgang.com/
🔥 50 lighting assassins. That’s it. The elite rise, everyone else is background noise. You can chase jobs…or become the one others chase. Which are you?
By Lighting Trade School5
22 ratings
In today’s episode, we break down how we secured a multi–six-figure municipal bistro/festival lighting project, 15,000 feet of cross-street lines over Main Street, and why passion, preparation, and your crew beat “just raise your prices” every single time.
Inside you’ll hear:
The 100-hour prep that made city officials say yes (presentation strategy, pre-qual questions, binders, and what we’d streamline next time).
Passion vs. laziness: why two hours for a night demo is non-negotiable if you want $20K–$40K jobs.
Building a brain trust: how we leaned on each other (and the Illuminati Lounge) to pressure-test the plan and sharpen the pitch.
Crossing over Christmas clients into landscape lighting the right way (low-hanging fruit → high-margin installs).
Value > price: creating separation so competitors justify your higher number for you.
Advanced Training (February 2026): who it’s for, who it’s not for, and why there’s an application. If you’re not willing to learn, demo, and implement sit this one out.
This is a winners-only conversation: demos after dark, proposals that actually sell, designs that make homeowners and city councils lean forward, and a mindset that takes you from “installer” to lighting assassin. If you want us to go deeper on landing large municipal/downtown projects, drop a comment and we’ll carve out a full episode.
Ready to Start or Grow Your Landscape Lighting Business?
🔹 Learn design, sales, and installation at: https://www.lightingtradeschool.com/
🔹 Buy elite fixtures from: https://lifetimelightingsystems.com/ 🔹 Join The Illuminati Lounge Club — $47/mo weekly group calls with the 3 Lighting Amigos: https://www.lightingtradeschool.com/illuminati-lounge-club 🔹 Join our Facebook Group: https://www.facebook.com/groups/2196456184072265
🔹 Apply for 1-on-1 mentoring with Captain Matt: https://www.captainmattoutdoors.com/captains-crew
🔹 Start your own lighting biz as a GloGeek: https://glogeeksgang.com/
🔥 50 lighting assassins. That’s it. The elite rise, everyone else is background noise. You can chase jobs…or become the one others chase. Which are you?

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