While everyone's obsessing over digital lead gen and automation, veteran marketer David Mundy argues the best companies are going back to basics - building actual relationships and cutting through the noise.

George K and George A talk to David about:

• Not hiring marketers with playbooks, and hiring hunters who understand the market is dynamic AF
• Why SDRs should work under marketing (yes, really) for that crucial feedback loop
• Why early stage marketing teams need to know how to explain your product's implementation
• How storytelling isn't optional, it's the skill that separates good marketers from great ones

Plus: Why the most technical sellers are winning, how to manage up when founders think it's still 2016, and David's exact hiring playbook for early-stage companies.

This one's packed with tactical gold for anyone in go-to-market. Worth a listen if you're a marketer trying to break through the saturation or a CISO tired of getting bombarded with irrelevant pitches.

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