Retired San Francisco Ad Man Joey Dumont knows the power of engaging with uncomfortable truths when it comes to working with brands.

While a former Questus managing director, Dumont wrote his memoir so his sons would have a record of the messiness of their father’s previous transgressions as an executive in Media.

A self-proclaimed recovering douchebag, Dumont’s new journalistic platform, True Thirty lives in that same messy middle, exploring today’s most thorny issues through the lens of “slow journalism” with a politically-diverse team that we believe is a model for the future of journalism.

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