When do ads build trust and when do they break it? That’s the question at the center of this week’s Media Roundtable: Industry Edition.

Stew Redwine (Executive Creative Director, Oxford Road) is joined by Oxford Road experts Jillian Garner (Account Manager), Neal Lucey (EVP, Strategy & Product), and Kyle Jelinek (VP of Client Services) to break down what’s actually driving performance in podcasting right now.

From Podtrac’s new multi-channel ranker to Podscribe’s latest incrementality report, the team explores what matters beyond downloads. They debate long-form’s staying power, the durability of history podcasts, and what happens if ChatGPT introduces ads. Let’s dig in.

“Seeing that history podcasts are as popular as they are, it's a good reminder that people aren't actually moving away from depth. They're just adding short form on top of it.

- Jillian Garner (Account Manager, Oxford Road)

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Imagine you’re the best at what you do… and you didn’t realize it until now.

In a creator spotlight episode of Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) welcomes Gina Ryan (Host of The Anxiety Coaches Podcast).

Gina’s podcast is a quiet powerhouse that ORBIT ranked #1 in our Self-Improvement list. But because brands don’t usually share results with creators, she didn’t know she was a low-key marketing superstar.

Dan sat down to understand the secrets to her (formerly) secret success. They’re talking: Honest Ads, The Listening Family, and Hyper Organic Growth. Let’s dig in.

“ I just talk about it as if it's still me. I don't all of a sudden switch into: ‘And now a word from our sponsor,’ and become a radio advertisement.”

Gina Ryan (Host of The Anxiety Coaches Podcast)

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What happens when a podcasting powerhouse is also an elite marketer?

Find out in a creator spotlight episode of Media Roundtable: Special Edition.

This week, Dan Granger (CEO & Founder, Oxford Road) welcomes The Podcast Princess herself, Hala Taha (CEO & Founder, YAP Media, host of Young and Profiting). It's hard to overstate what big Hala fans we all are at Oxford Road. She’s one of the few creators who cares as much as we do about making the ads work. (Check out her Ad Infinitum episode with our very own Stew Redwine.)

Hala’s delivered great reads and results for clients for years, and ORBIT has the receipts. Young and Profiting was #4 on our OG Podcast list, and it’s #2 in this month’s Self-Improvement ranking. But hearing how Hala approaches the ads, that performance is the least surprising thing. 

Dan and Hala put on a masterclass of creator marketing, talking: The Power of Demonstration, Letting Creators Cook, and Getting in the Weeds. Let’s dig in.

“ It's not about the channel. It's not about audio, YouTube, social, it doesn't matter. What you’re picking is the creator.”

- Hala Taha (CEO & Founder, YAP Media, host of Young and Profiting)

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Podcasts have walked the red carpet and settled into your living room. But where’s the industry heading next? Find out on a new Media Roundtable: Industry Edition.

Stew Redwine (Executive Creative Director, Oxford Road) breaks down the biggest stories with fellow audiophiles:

• Bart Roselli (EVP Media, Oxford Road)
• Courtney O'Connor, (Director, Podcast Media, Oxford Road)
• Giles Martin, (EVP Strategy, Oxford Road)

The team is talking: The End of Ads, PodFraud, the Living Room Podcast, and more. Let’s dig in.

“ Is it the end of ads? No, but I do think that it's potentially an end of an era.”

-Courtney O'Connor (Director, Podcast Media, Oxford Road)

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Happy 2026! Time to dust off the crystal ball.

Will we finally get standardized measurement? Will podcasters still pick video over audio? How should you navigate a seller’s market?

Find out as we make big, bold (and accurate) predictions for 2026. All on a new Media Roundtable: Special Edition.

Dan Granger (CEO & Founder, Oxford Road) welcomes back a stacked team of podcast nostradamuses:

• Hernan Lopez, (Founder of Owl & Co)
• James Cridland (Editor, Podnews & Podcast Business Journal)
• Kyle Jelinek, (VP of Client Services, Oxford Road)
• Neal Lucey, (EVP, Strategy & Product, Oxford Road)

They’re talking: Audio’s Rise, Standardization (Finally!), Seller’s Markets, and more. Let’s dig in.

“ My prediction is: the buyer's market has officially ended.”

• Neal Lucey, (EVP, Strategy & Product, Oxford Road)

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What’s one podcast genre that’s successful for advertisers but is often overlooked?

Find out in a creator spotlight episode of Media Roundtable: Special Edition.

Dan Granger (CEO & Founder, Oxford Road) welcomes the co-hosts of the hit, faith-based podcast Girls Gone Bible, Angela Halili & Arielle Reitsma.

They’re talking: A Meteoric Rise, Brand Love, and Marketing with Faith. Let’s dig in.

“ There's no dollar amount that's worth doing anything that goes against our core mission.”

– Angela Halili, (Co-Host, Girls Gone Bible)

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Does video beat audio for ROI?

The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we’ve operated inside a measurement "black box," forcing marketers to assume that a YouTube view is worth the same as a podcast download.

We now know that assumption is potentially costing brands millions.

In this Media Roundtable: Special Edition, Giles Martin (EVP of Strategy & Insights, Oxford Road) welcomes Pete Birsinger (CEO & Founder, Podscribe) to reveal the results of our industry-first report, “Re-Thinking YouTube: Why Your YouTube Ads Are Converting 25% Worse Than Audio.”[LINK] After analyzing over 1,000 campaigns across 100+ brands, the data has revealed a shocking performance gap.

They’re talking: The Black Box, Smart Methodology, and Lean-In Audiences. Let’s dig in.

“ The biggest unlocker of revenue is some way to measure the host-read embedded ads on YouTube.”

- Pete Birsinger (CEO & Founder, Podscribe)

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Video podcast wars. Reaching critical mass. Radio’s reckoning… or reinvention. What was the biggest story of 2025, and how will it shape 2026?

Find out as we look back on 2025 in a new Media Roundtable: Industry Edition.

Dan Granger (CEO & Founder, Oxford Road) breaks down the stories that shaped the year with fellow audio luminaries:

• Hernan Lopez (Founder, Owl & Co)
• James Cridland (Editor, Podnews & Podcast Business Journal)
• Kyle Jelinek (VP, Client Services, Oxford Road)
• Neal Lucey (EVP, Strategy & Product, Oxford Road)

The team is talking: Video Everything, Critical Mass, and Radio’s Next Act. Let’s dig in.

“ Video is definitely the big story for 2025.”

• Neal Lucey, (EVP, Strategy & Product, Oxford Road)

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As a marketer, you have to guess what will make people act. But what if you could just know?

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 15: "Human Hacks."

Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes best-selling behavioral science author Richard Shotton (The Choice Factory, Hacking the Human Mind). They’re looking at some of the most relevant behavioral studies for marketers and applying that lens to top-spending podcast ads from McAfee, AmBev, Tide Pods, and IBM.

Stew and Richard talk Simplicity, Big Ladles, Concrete, and more. Let’s dig in…

“[It’s] always easier to work with human nature than against it.”

 - Richard Shotton (Author, Hacking the Human Mind)

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How will the industry shift with 200k AI episodes? Or with Netflix’s $400M podcast push? How do audio and video podcasts actually stack up for attention? Find out on a new Media Roundtable: Industry Edition, sponsored by our friends at ALLCITY Network.

Dan Granger (CEO & Founder, Oxford Road) breaks down the biggest stories and their potential impacts on the industry with fellow audiophiles:

• James Cridland (Editor, Podnews & Podcast Business Journal)
• Spencer Semonson (Media Supervisor, Oxford Road)
• Todd Elbrink (Director of Strategy & Performance, Oxford Road)
• Tucker Peleuses (VP of Strategy & Insights, Oxford Road)

The team is talking: Cheap TV, Video vs. Audio Attention, and Wading Past AI Slop. Let’s dig in.

“How do we make sure that we don't get run over, for those of us that really care about the human connection piece?”

– Dan Granger (CEO & Founder, Oxford Road)

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