Media Roundtable

“Take big swings.”

- Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass)

The Media Roundtable is back! This week we’re bringing you one of our favorite panels from the CAO Summit, recorded live at Spotify’s Pod City Campus. There’s no bigger performance lever than our topic— message optimization.

Stew Redwine (VP Creative Services, Oxford Road) hosts all-star CAOs Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com & ShipStation) Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass), Emily Deason, (Senior Manager, Offline Marketing, Babbel), and Cassandra LaPrairie (Performance Marketing Lead, Audio, Wise).

This all-star lineup is talking: testing the right thing, trusting hosts, cross-pollination, and more.

“When you can find the right partnership with a host, it can truly transform your business.”

Steve Blackford (Head of LifeLock Customer Acquisition, Gen)

The Media Roundtable is back! This week we’re featuring one of the most insightful talks from the CAO Summit–Audio’s Role in the Marketing Mix.

James Ingrassia (EVP, Client Service, Oxford Road) moderates an all-star CAO panel with Alexis Gossard (Senior Manager, Media Strategy, Bayer), Ethan Shibutani (Senior Director, Growth Marketing, DraftKings), Steve Blackford (Head of LifeLock Customer Acquisition, Gen), and Tor Thilert (Senior Lead for Global TV Advertising, Shopify).

They’re talking: Audio Allies, Budget Splits, Podcast’s Blurring Lines, and more. Let’s dig into it.

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina."

Newly-dubbed Audio GOAT Stew Redwine (VP, Creative Services, Oxford Road) welcomes Oskar Serrander (Co-Founder/CEO, Wondercraft) fresh from the launch of Wondercraft.

Join Stew and Oskar as they talk Wondercraft's origins, how to think in audio, and the most important audio factor: Ryan Reynolds.

Plus–breaking down ~$20M in audio ads from BetterHelp, Toyota, Whole Foods, and Mint Mobile (Guess which one’s the best/hint: Ryan Reynolds).

“I just think audio deserves a little bit better.”

Oskar Serrander (Co-Founder/CEO, Wondercraft)

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 8 - "Sonic Truths."

Fearless host Stew Redwine (VP Creative Services, Oxford Road) welcomes JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's) for a big bite of McDonald’s. The Golden Arches are an audio advertising giant, (celebrated extensively in Ad Infinitum S01 E07 ‘It’s all in the Execution’) and we’re mining insights from Mickey D’s 20+ year “I’m Lovin’ It” journey.

Join Stew and JJ as they explore; sharing the pen, fan truths, and being flawesome. Let’s indulge:

“We no longer ask, when we have ideas presented, ‘will it work?’ We ask if it's true. Because if we know it's true, we know we're on to something.”

– JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's)

“What is the state of audio advertising? It's under construction.”

-Dan Granger (CEO & Founder of Oxford Road)

The Media Roundtable is back! This week, we’re bringing you a key event from our CAO Summit: The State of Audio Advertising.

Dan Granger (CEO & Founder of Oxford Road) took the stage at Spotify’s Pod City campus with fellow Oxford Road luminaries Steven Abraham (President, Oxford Road), Giles Martin (EVP of Strategy & Insights, Oxford Road), Miranda Romano (VP of Media Services, Oxford Road), and Neal Lucey (EVP, Strategy & Product, Oxford Road). They presented a first-of-its-kind report to help CAOs understand where we’ve been, where we are, and where we’re going.

The team covers: Automation–Our Frenemy, Going Global, Sufficient Brand Safety & Suitability, Transformational Tactics, and so much more. Let’s dig in.

The Media Roundtable is back! Fresh from Podcast Movement 2024 in DC, we’re here to alleviate FOMO (ICYMI) and share the biggest takeaways from speakers and attendees.

Dan Granger (CEO & Founder, Oxford Road) recaps and reminisces with fellow Oxford Roadies Miranda Romano (SVP, Media, Oxford Road), Neal Lucey (EVP, Strategy & Product, Oxford Road) and welcoming Tess Ryan (Associate Media Director, Oxford Road).

The team is talking: Two Kinds of True Crime, Research Superpowers, What Brands Want, and more. Let’s dig in.

“The beauty of podcasting and its greatest challenge is this fragmentation.”

- Dan Granger (CEO & Founder, Oxford Road)

The episode of the Media Roundtable is a guaranteed jolt of energy showcasing the positive power of audio! This week, we feature the kickoff event from our 2nd Annual CAO Summit. The conversation focuses on what makes our work matter: Purpose.

Dan Granger (CEO & Founder, Oxford Road) takes the stage with two audio titans; Ashley Flowers, (Founder & CEO, audiochuck, Creator/Host of Crime Junkie) and Brittany Clevenger (Senior Director of Growth Marketing, BetterHelp) to discuss harnessing the power of audio for ‘good.’

Together they cover: thoughtful ad breaks, long-lasting partnerships, celebrating wins, and getting started the right way. Let’s dig in.

“The right stories, the right way, for the right reasons.”

Ashley Flowers, (Founder & CEO, audiochuck, Creator/Host of Crime Junkie)

“If the ad load of an episode goes from 5% to 15%, you can reasonably expect a 30-40% drop-off in conversion rate.”

Pete Birsinger, CEO & Founder, Podscribe

For every podcast ad you’ve bought, there’s a hidden variable that swings performance in double-digit percentages. It’s time to talk about that.

This week, in a ground-breaking episode of the Media Roundtable, we reveal our newest report, The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value. This industry-first case study on ad loads and performance answers a question that every CAO wants to know:

“What’s the right amount of ads for a podcast?”

Giles Martin (EVP, Strategy & Insights, Oxford Road) joins Pete Birsinger (CEO & Founder, Podscribe) onstage at our CAO Summit to present the PodLoad Report. Oxford Road partners with Podscribe to analyze 1.7 Billion podcast impressions across 1800+ shows, tying ad loads to real performance for 159 brands.

For insights that’ll change the way you buy podcast ads, check out the full episode and dive into the PodLoad Report by clicking below.

https://oxfordroad.com/the-danger-of-rising-podload

“You don't need pictures in front of you to see what you're feeling.”

Kraig Kitchin, Audio Legend

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 7 - "Audio Affects."

Fearless host Stew Redwine (VP, Creative, Oxford Road) welcomes bonafide Audio Legend, Kraig Kitchin. Kraig’s a Talent Manager for many on-air personalities and longtime Senior Strategic Advisor for Oxford Road. (Check out his epic episode of the Media Roundtable) As if that weren’t enough, he’s also Co-Chair and 2024 Inductee to the Radio Hall of Fame and Co-Founder of Premiere Networks.

Join Stew and Kraig, as they wax poetic on the science and emotion of audio and break down ads from Lowe’s, Progressive, Babbel, and Home Depot.

“It's easy to be enraged. It's essential to be engaged.”

- Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump)

The Media Roundtable is back! This week we’re going back to our roots and one of our passions: Civil Discourse in Audio.

Dan Granger, (CEO & Founder at Oxford Road) welcomes bi-partisan hosts of the new podcast; The Campaign Managers with Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump) and David Plouffe (former Campaign Manager and Senior Advisor to former President Obama).

They’re talking: The Power of Listening to Other Opinions, The Divided and the Deciders, Civility, and more. Let’s dive in.