The Media Roundtable is back! This week we’ve dusted off our trusty crystal ball for a look into 2025. What trends will shape the audio industry next year and beyond? Stay tuned…

Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio prognosticators:

Steven Goldstein (Founder & CEO, Amplifi Media)

Tom Webster (Partner, Sounds Profitable)

Peter Birsinger (CEO & Founder, Podscribe)

“ If this is an existential threat for open RSS, it's going to be because the podcast clients innovated for creators, but did not innovate enough for the user and the user experience. And that's what YouTube is nailing.”

- Tom Webster (Partner, Sounds Profitable)

The team is talking: Spotify’s YouTube Envy, Revenue Predictions, The Future of Attribution, and more. Let’s jump in.

“Anybody that tries to change what the audience wants is crazy.”

- Dan Granger (CEO, Oxford Road & Veritone One)

The Media Roundtable is back! This week we’re taking a look back at the biggest trends that shaped audio in 2024. It’s an epic recap of a huge year for our industry.

Dan Granger (CEO, Oxford Road & Veritone One) hosts:

James Ingrassia - EVP, Client Service, Oxford Road

Stew Redwine - VP Creative Services, Oxford Road

Miranda Romano - SVP, Media, Oxford Road

Neal Lucey - EVP, Strategy & Product, Oxford Road

Conor Doyle - President, Veritone One

The team is talking: the Podcast Election, Big Money Deals, the Rise of Video, and so much more. Let’s dive in.

“I am trying constantly to look for any indication that something is working.”

Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp)

The Media Roundtable is back! This week we’re bringing you another favorite CAO Summit session, all about Measurement. Giles Martin (EVP of Strategy & Insights, Oxford Road) takes the stage with:

Margaux Natiello, (Senior Manager, Partnerships, AG1)

Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp)

Rion Swartz, (VP, Brand Marketing, formerly with Constant Contact, Shutterstock, LegalZoom), and

Sidney Stephens, (Senior Marketing Manager, Offline, Tommy John) to share their best practices on measurement.

The team is talking: Your Best Option, Triangulation, Constant Improvement, and more. Let’s jump in.

“For me, it's like being on the Titanic, and somebody’s saying, ‘Oh, look, that iceberg looks nice. Let's go over there.”

James Cridland (editor, Podnews and Podcast Business Journal)

The Media Roundtable is back! This week we’re taking a deep dive into the future of podcasts – our dreams, fears, and the unknown.

Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio experts Spencer Semonson (Media Supervisor, Oxford Road), Stew Redwine (VP Creative Services, Oxford Road), Ricardo Martinez (VP Client Services, Oxford Road), and James Cridland (editor of Podnews and Podcast Business Journal).

The team is talking: research gems, Spotify’s video push, podcast’s identity crisis and more. Let’s dive in.

“As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.”

Chelsea Campbell, (Group Creative Director, SiriusXM’s Studio Resonate)

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - "Congruent Cues."

Stew Redwine (VP, Creative, Oxford Road) welcomes Chelsea Campbell (Group Creative Director, Studio Resonate–SiriusXM’s in-house audio agency) to discuss the science of persuasive audio advertising as well as this month’s top spenders in audio.

We’re talking the Magic of Audio, Bacon vs Rain, and Missed Audio Opportunities. Let’s dive in.

“Are we actioning off of this data? Or is this just a nice to have?”

Shane Pittson, (Founder, So&So)

The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we’re sharing the highlights and wisdom straight from the CAOs.

Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of Integrated Media, HelloFresh), and Shane Pittson, (Founder, So&So) for a deep dive into attribution.

The team is talking: MMMs, Radio Measurement, Pixels, and more. Let’s jump in.

“There is room in America for civility. Honest to goodness conversation–an exchange of ideas without having to insult individuals.”

Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend)

The Media Roundtable is back! This week we’re taking a deep look into audio’s role in politics.

Dan Granger, (CEO of Oxford Road & Veritone One) hosts Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend), Neal Lucey (EVP of Strategy & Insights, Oxford Road), and Tess Ryan, (Associate Media Director, Oxford Road) to understand how audio shaped the 2024 election, while also taking a look at the future.

The team is talking: “the Podcast Election,” unlocking audio budgets, civility, and more. Let’s dive deeper.

“We took on the stance of being on the side of our sponsors, embracing them and their dreams.”

Dana Carvey (Comedy Legend, Co-Host of Fly on the Wall)

The Media Roundtable is back! This week we’re bringing you one of our many favorite chats from Oxford Road’s 2024 CAO Summit: “Permission to Laugh.”

Jenna Weiss-Berman (Co-Founder & Co-CEO, Pineapple Street Media and EVP, Head of Podcasts at Audacy) hosts a fireside chat with SNL comedy legends and longtime friends Dana Carvey (Wayne’s World, The Dana Carvey Show) and David Spade (Tommy Boy, Just Shoot Me), fresh off their hit podcasts Fly on the Wall and Superfly.

We’re diving into: why stars make podcasts, the power of comedy, and 8-minute ad reads. Let’s jump in.

"Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain."

Dan Granger (CEO, Oxford Road & Veritone One)

The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry.

If you haven’t heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road’s CEO & Founder, Dan Granger, will lead both organizations.

So with an eye to the future, Dan Granger (CEO, Oxford Road & Veritone One) sat down with Conor Doyle, (President, Veritone One) and Bryan Barletta (Founder & Partner, Sound Profitable) to talk through the big deal and why it’s such a big deal.

The excitement in the room is palpable as Conor and Dan go from competitors to collaborators. They’re talking value-alignment, industry impact, and how it’ll help CAOs. Let’s dig in.

“If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's compromising that, it's not worth it.”

Rion Swartz (Legendary CAO)

The Media Roundtable is back! This week we’re doing a deep dive into our new first-of-its-kind study: What Brands Want.

The study came straight from our CAO Summit where, notably 5 of the top 15 podcast advertising spenders including; DraftKings, BetterHelp, Stamps.com, Indeed, and many others, shared their insights on what they want to see in the industry.

Dan Granger, (CEO & Founder, Oxford Road) hosts Neal Lucey (EVP, Strategy & Product, Oxford Road), Giles Martin (EVP, Strategy & Insights, Oxford Road), and expert consulting CAO Rion Swartz, (former Marketing VP at Constant Contact, Shutterstock, & LegalZoom) to sift through the report’s insights, where the industry is, and where it needs to go.

The team is talking: Podcast Measurement Tools, Brand Safety, AI Voices, and more.

Whether you’re a CAO, a podcast creator or on the network side, you need to hear firsthand what these top brands are looking for.

Download the What Brands Want report here: https://oxfordroad.com/whatbrandswant