The Media Roundtable is back! Fresh from Podcast Movement 2024 in DC, we’re here to alleviate FOMO (ICYMI) and share the biggest takeaways from speakers and attendees.

Dan Granger (CEO & Founder, Oxford Road) recaps and reminisces with fellow Oxford Roadies Miranda Romano (SVP, Media, Oxford Road), Neal Lucey (EVP, Strategy & Product, Oxford Road) and welcoming Tess Ryan (Associate Media Director, Oxford Road).

The team is talking: Two Kinds of True Crime, Research Superpowers, What Brands Want, and more. Let’s dig in.

“The beauty of podcasting and its greatest challenge is this fragmentation.”

- Dan Granger (CEO & Founder, Oxford Road)

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The episode of the Media Roundtable is a guaranteed jolt of energy showcasing the positive power of audio! This week, we feature the kickoff event from our 2nd Annual CAO Summit. The conversation focuses on what makes our work matter: Purpose.

Dan Granger (CEO & Founder, Oxford Road) takes the stage with two audio titans; Ashley Flowers, (Founder & CEO, audiochuck, Creator/Host of Crime Junkie) and Brittany Clevenger (Senior Director of Growth Marketing, BetterHelp) to discuss harnessing the power of audio for ‘good.’

Together they cover: thoughtful ad breaks, long-lasting partnerships, celebrating wins, and getting started the right way. Let’s dig in.

“The right stories, the right way, for the right reasons.”

Ashley Flowers, (Founder & CEO, audiochuck, Creator/Host of Crime Junkie)

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“If the ad load of an episode goes from 5% to 15%, you can reasonably expect a 30-40% drop-off in conversion rate.”

Pete Birsinger, CEO & Founder, Podscribe

For every podcast ad you’ve bought, there’s a hidden variable that swings performance in double-digit percentages. It’s time to talk about that.

This week, in a ground-breaking episode of the Media Roundtable, we reveal our newest report, The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value. This industry-first case study on ad loads and performance answers a question that every CAO wants to know:

“What’s the right amount of ads for a podcast?”

Giles Martin (EVP, Strategy & Insights, Oxford Road) joins Pete Birsinger (CEO & Founder, Podscribe) onstage at our CAO Summit to present the PodLoad Report. Oxford Road partners with Podscribe to analyze 1.7 Billion podcast impressions across 1800+ shows, tying ad loads to real performance for 159 brands.

For insights that’ll change the way you buy podcast ads, check out the full episode and dive into the PodLoad Report by clicking below.

https://oxfordroad.com/the-danger-of-rising-podload

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“You don't need pictures in front of you to see what you're feeling.”

Kraig Kitchin, Audio Legend

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 7 - "Audio Affects."

Fearless host Stew Redwine (VP, Creative, Oxford Road) welcomes bonafide Audio Legend, Kraig Kitchin. Kraig’s a Talent Manager for many on-air personalities and longtime Senior Strategic Advisor for Oxford Road. (Check out his epic episode of the Media Roundtable) As if that weren’t enough, he’s also Co-Chair and 2024 Inductee to the Radio Hall of Fame and Co-Founder of Premiere Networks.

Join Stew and Kraig, as they wax poetic on the science and emotion of audio and break down ads from Lowe’s, Progressive, Babbel, and Home Depot.

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“It's easy to be enraged. It's essential to be engaged.”

- Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump)

The Media Roundtable is back! This week we’re going back to our roots and one of our passions: Civil Discourse in Audio.

Dan Granger, (CEO & Founder at Oxford Road) welcomes bi-partisan hosts of the new podcast; The Campaign Managers with Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump) and David Plouffe (former Campaign Manager and Senior Advisor to former President Obama).

They’re talking: The Power of Listening to Other Opinions, The Divided and the Deciders, Civility, and more. Let’s dive in.

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"It was just great to see that community taking place right in front of our eyes."

James Ingrassia, (EVP of Client Services, Oxford Road)

The Media Roundtable is back! This week we recap the epic whirlwind of our 2nd Annual Oxford Road CAO Summit in Hollywood last week.

Dan Granger, (CEO & Founder, Oxford Road) breaks down the highlights with brilliant CAOs/attendees:

Mae Haynes, (Brand Media Manager, The Home Depot/GCC/Blinds.com)

Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com & ShipStation)

Dominic Palombo, (Senior Partnerships Manager, Caldera + Lab)

James Ingrassia, (EVP of Client Services, Oxford Road)

The team’s talking: summer camp vibes, creative testing, the maturing audio industry, ideal ad load, and more. Let’s dig in.

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“We really want to deliver on the connectivity between the host, the sponsors, and the audience.”

- Mike Jensen, CEO of Rhapsody Voices

This week, our Ad Infinitum superhost Stew Redwine brings you a very special guest—Mike Jensen, CEO of Rhapsody Voices—to chat about the many Rules of Three in audio.

Audio is replete with threes: first, there’s production: voice-over, sound design, and music. Then, there’s the classic story structure of beginning, middle, and end. Of course, there’s also timeless rhetorical appeals: pathos, logos, and ethos. Mike adds a fourth dimension: the Host, the Audience, and the Sponsor. With all these forces at play in audio advertising, how can marketers make heads or tales of things and get the best ads for their dollar?

Check out the episode for more insights from these two major players in audio, plus everyone’s favorite segment, on-air ad ratings!

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Oxford Road’s 11th anniversary has just passed and we just can’t help but feel nostalgic this week.

On that note, this week’s Media Roundtable special edition takes a look back at our past 5 years, with all the changes that have taken place in our world and the industry at large since 2019. In this episode, we feature 3 of Oxford Road’s ‘middle children’—folks who joined us at the halfway point of our existence, who also have a BIG hand in developing our agency into who we are today. Giles Martin (EVP of Strategy and Insights), Ricardo Martinez Simental (VP of Client Services), and Melissa Altamirano (Operations Manager) hopped into the recording booth with Dan Granger (Oxford Road CEO and Founder) to reminisce on all things Oxford Road over the last half-decade, while setting their sights on the future of audio.

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“We’re not even talking about the content anymore. It’s either brand-safe or it’s not brand-safe. But what is that actually doing?

- Adam Curry, MTV Video Jockey & Host of No Agenda

We like to say our CEO & Founder, Dan Granger, got in on the ground floor of podcasting.

However, if there’s anyone his senior in the industry, it’s Adam Curry (MTV Video Jockey and host of No Agenda). Known as the Podfather, he was into podcasting in the early 2000s, back when apps were called applications and (to quote Bowling for Soup) music was still on MTV.

Needless to say, Adam Curry and Dan Granger’s conversation on this week’s Special Edition Media Roundtable podcast was as insightful as it gets. They covered a wide range of topics, from the peculiarity of last week’s presidential debate to the evolving definition of “podcast,” and literally everything in between.

Take it from us: you won’t want to miss this one. Let’s dig in.

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If you missed out on Cannes or if you simply miss Cannes, we have your cure. Dan Granger (CEO & Founder, Oxford Road) jumped in the booth at Spotify’s Podcast Studio at Cannes to talk with Conor McKenna (Partner, LUMA).

They channel the excitement and buzz from the festival into a 45-minute rundown packed with insights from their week on the Riviera. We’re talking creativity’s role in marketing, forecasts for the macro environment in 2025, the value of AI in audio, and so much more.

Listen to the full episode to hear audio advertising insights you won’t find anywhere else.

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