Andrew Coppin is hardly a stranger to the Australian entrepreneurial sector; his name is synonymous with agri-tech for years. Farmbot, a business he co-founded with Craig Hendricks, is now expanding into the American market. With it comes an exciting new era and plenty of challenges. In this episode of What's Your Beef, Andrew opens up about what drives him, why Sunday nights are no longer sacred, how he's had a baptism of fire into the American cowboy culture, and what to expect from the team when they hit Rockhampton as part of Beef2024.