Many salespeople dread cold calling — Blaise MacClayne shows how to turn that dread into dollars.

In this episode of Knack 4 Business, hosts Bernie Franzgrote and Wayne Pratt welcome Blaise MacClayne, founder of B MacClayne & Company, a master of high-level appointment setting with nearly 20 years of success.

Blaise shares the top cold calling strategies that helped him bypass gatekeepers, get into key meetings, and generate consistent sales wins.

You’ll hear why persistence matters, how to craft scripts that grab attention, and the importance of neuro-linguistic programming (NLP) in reading your prospect’s cues. Blaise also reveals why follow-up is the secret sauce behind closing deals — and how you can master it today.

Key topics covered:
✅ How to break through gatekeepers and reach decision-makers
✅ The art of effective cold call scriptwriting
✅ Using NLP to understand and influence prospects
✅ The power of consistent follow-up and persistence
✅ Mindset hacks to turn cold calling into a money-making tool

Guest Links & Resources:

• Website: coldcallingguru.com
• Phone: 604-836-9852
• Email: [email protected]
• YouTube: Watch the episode here
• Simplecast: Listen on Simplecast

Sponsors:
⭐ Descript → The AI tool for easy audio & video editing → Try it here
⭐ Property Wizard Podcast → Learn real estate investing with expert Fred Crouch → Listen here
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⭐ East Trade Winds → Transform business connections into opportunities → Join here

Special thanks to:

• Carl Richards of Podcast Solutions Made Simple
• Fred Crouch of Property Wizard Podcast
• Jovan Strika at Hive coworking
• Melanie Webber, business partner
• Wayne Pratt of Motive8U Inc, coach & co-host

Want to connect or ask questions?
📩 Reach us anytime at [email protected]

And don’t forget: 👉 Check out more Knack 4 Business podcasts

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.