Vision isn’t just for founders—every department leader needs one that moves people to act. Hector and Willy break down how real vision differs from daydreaming: it’s a clear compass tied to concrete steps, told with conviction, and reinforced often. They show how to co-create vision (not ego-drive it), avoid overpromising, and translate big aims into a cadence that actually ships work: annual priorities and tight 90-day sprints. Willy demos the OBS Vision Framework: (1) Core values (who we are), (2) Purpose & niche (why we exist/what makes us different), (3) 10-year destination, (4) Ideal customer & growth strategy, (5) 3-year snapshot, (6) 1-year plan (3–5 must-wins), (7) 90-day goals (less is more), and (8) Obstacles & opportunities. The payoff is alignment—those scattered “arrows” become one unified push.

Bottom line: Put the vision on paper, break it into annual and quarterly commitments, and communicate it until the team can say it without you. Vision that lives in documents and hearts survives; vision that lives only in your head dies when your energy dips.