James Neary, founder of Fight Equipment UK, didn’t start with big investment, connections, or a perfect plan - just late nights, risk, and a decision to walk away from job security.

In this episode, James shares the reality of building an eCommerce store from a side hustle into a full-time business. We talk about early mistakes that nearly stopped progress, hiring struggles, marketplace growth, and why real business momentum often happens when there’s no comfortable way back.

A great conversation about what scaling an online store actually looks like behind the scenes.

Visit James' store: https://www.fightequipmentuk.com