AI has exploded into eCommerce, but most of the conversation skips over what retailers actually need to think about. In this episode, Adam and Marcus dig into the real shifts happening behind the scenes – how customer service is changing, what AI search means for visibility, why platforms are quietly pushing retailers into AI, and how agents could reshape the buying journey.

In this episode, Adam talks with Troy Kniveton from IFGlobal, a Dorset based fulfilment specialist with nearly two decades of experience helping eCommerce brands grow worldwide, with facilities in the UK, Germany and the US. They explore when eCommerce retailers should consider outsourcing fulfilment, the first warning signs that operations are holding growth back, and how partnering with the right company can free up time, reduce costs and improve customer experience for retailers.

Cybercriminals have shifted almost entirely to eCommerce with most of cyber attacks now hitting online stores. In this episode of the Real eCommerce Podcast, Adam sits down with Benjamin Hosack, co-founder of Foregenix and Turaco Labs, to uncover how payment fraud has evolved from its early days to the sophisticated threats retailers face today.

From launching Dorset’s first gin to building a national D2C business, this episode looks at how Conker Spirit scaled with brand strategy, customer experience and eCommerce. Rupert Holloway shares how he grew the business and improved retention by introducing abandoned cart flows, smarter email segmentation and post-purchase communication. He explains how sampling campaigns can help convert high-ticket buyers, and how opening the doors with tours and taprooms built both sales and community. Rupert also explains his revenue multiplier framework, showing how small improvements can deliver exponential growth.

See Rupert’s revenue multiplier here.

Adam chats with PPC advertising expert Olly Whittle about what’s really changed with Meta ads and what eCommerce brands need to do differently now. They cover why broad targeting beats super-specific filters, how to build an audience that actually sticks, and why raw, low-budget videos are outperforming high-end ones. If you’re still running ads the old way, this is what you’re missing.

Connect with Olly:

Subscriptions in food and drink just make sense. In this episode, we talk about why they work so well, what makes them stick, and how to build loyalty with personalisation, themes and smart logistics. Plus a few stories about bone broth, dog treats and subscription slip-ups.

Tools we mention:

https://apps.shopify.com/flare

ShipperHQ – for creating smart shipping rules based on product type, temperature needs or delivery zones

Read our blog:

How can product bundles supercharge your online sales? In this podcast episode, Adam spills the beans on why bundles are a game-changer, sharing tips and tricks for successful bundles to make your customers smile and your cash register ring. From clever pairings to smart inventory hacks, this episode is your go-to guide for mastering product bundles in the food and drink world.

In this episode, Adam chats with CJ, Lead Designer at Real Agency, about what really makes eCommerce sites convert. CJ shares stories from 16 years in the design world - mistakes, wins, and why checkout experiences still suck on some big-brand sites. They dive into how small design tweaks can boost sales, what eCommerce brands often get wrong, and why “screaming about everything” means you’re saying nothing.

Check out CJ's art here - https://www.instagram.com/cjsmithartist/

Watch more videos with great eCommerce tips and CJ's website reviews - https://www.youtube.com/@real_agency

Your eCommerce news roundup covering AI shopping agents, fast delivery trends, subscriptions, social commerce, and sustainability. Follow us and informed on the latest trends shaping online retail.

Sustainability in eCommerce is no longer optional. Consumers are clear—they want sustainability, and they’re willing to pay for it. In this episode, we dig into the numbers, share actionable insights, and discuss how eCommerce brands can tackle big and small environmental challenges while staying profitable.