What does it really take to go from writing code to running a company in the fast-moving world of IoT? What happens when a seasoned embedded engineer decides to build a company from scratch?

In this episode of The IoT Podcast Show, host Tom White sits down with Bartek Kling, CEO and founder of NeedCode, a company specialising in embedded software services for connected devices.

Bartek shares his journey from being a hands-on embedded engineer in the automotive sector to launching and scaling his own successful tech startup.

He opens up about the reality of stepping into a leadership role, the unexpected importance of sales and marketing, the art of building long-term client relationships and how NeedCode has carved out a space in a competitive market by focusing on Bluetooth Low Energy and full-cycle product development.

Whether you're building the next big IoT product or just want a behind-the-scenes look at what it takes to lead in this space, this episode delivers real insights, lessons learned, and a forward-looking view of the industry.

Chapters...

The episode is live on all major listening platforms now! Listen here: https://linktr.ee/theiotpodcast

Connect with our guest… https://www.linkedin.com/in/bartek-kling/

About needCode

needCode is a European IoT development company that specialises in creating smart product solutions, embedded software, and AI-powered IoT systems. They help businesses design, secure, and optimise connected products while offering strategic support and staff augmentation to bring innovative ideas to market.

Find out more: https://needcode.io/

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