Ana Kraft is the Founder and CEO of Xena Workwear - a company that engineers stylish safety shoes and functional apparel for women in STEM and the Trades. This new workwear category helps professional women feel safe and confident in any work environment. Transitioning between the office and the manufacturing floor or construction site has never been so easy. Ana holds a degree in International Project Engineering from Reutlingen University in Germany and currently resides in Detroit, Michigan. The causes that drive her include sustainable development, education and maximizing opportunities for women.

Episode in a Tweet: So many of us have amazing ideas – sometimes even million-dollar ideas – but because we're afraid to fail, we don't even give it a shot.

Background: During this week's episode of Reflect Forward, Ana Kraft and I discuss what it's like to go from engineer to entrepreneur and chase your entrepreneurial dream. Ana's story is inspiring, and she shares how she came up with an idea and built a women's workwear company without fashion design expertise. Ana shares her philosophy on radical transparency and how she was inspired by Sara Blakely's philosophy on failure, "Instead of failure being the outcome, failure became not trying." We can all learn from Ana's story of believing in herself, taking risks, and learning how to be a leader while also learning how to be an entrepreneur.

How to find Ana:

Website: https://xenaworkwear.com/

LinkedIn: https://www.linkedin.com/in/ana-kraft-b10878aa/

Instagram: https://www.instagram.com/xenaworkwear/

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