Mastering Social Media for Schools

From Facebook to Good Morning America with Sarah O’Donnell


Listen Later

  1. From a goodwill gesture that was captured by phone during a cross-country race to being recognized on Good Morning America, find out the full scoop from the school in Stevens Point, Wisconsin, which has about 7300 students.
  2. How do you take a story to the national level? Of course, it starts with a story that garners attention on social media, but then a little work must be done to secure the upper-level coverage.
  3. The story started with a photo, but Sarah knew providing a video would be even better. Find out how she tracked it down, received copyright approval, and remained sensitive to all students involved in sharing it.
  4. Sarah shares three key takeaways from this experience that every school communicator needs to hear. Make sure to listen to the end to note these key factors!


SPECIAL GUEST

Sarah O’Donnell, MS IMC

Director of Communications

Stevens Point Area Public School District, Wisconsin



Email: [email protected] 

Linked In: https://www.linkedin.com/in/sarahodonnellpr 


Website: https://www.pointschools.net 

Facebook: https://www.facebook.com/pointschools 

Instagram: @pointschools



USEFUL INFORMATION

  • Original Facebook post from the SPASH Panthers page (a high school page)
  • Shared post on the district page
  • Good Morning America post and link to video clip
  • Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
  • Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

...more
View all episodesView all episodes
Download on the App Store

Mastering Social Media for SchoolsBy Andrea Gribble

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

49 ratings


More shows like Mastering Social Media for Schools

View all
This American Life by This American Life

This American Life

90,968 Listeners

The Daily by The New York Times

The Daily

112,250 Listeners

Up First from NPR by NPR

Up First from NPR

56,677 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

58,233 Listeners

Giggly Squad by Hannah Berner & Paige DeSorbo

Giggly Squad

15,126 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,429 Listeners

Good Hang with Amy Poehler by The Ringer

Good Hang with Amy Poehler

10,812 Listeners