1. From a goodwill gesture that was captured by phone during a cross-country race to being recognized on Good Morning America, find out the full scoop from the school in Stevens Point, Wisconsin, which has about 7300 students.
2. How do you take a story to the national level? Of course, it starts with a story that garners attention on social media, but then a little work must be done to secure the upper-level coverage.
3. The story started with a photo, but Sarah knew providing a video would be even better. Find out how she tracked it down, received copyright approval, and remained sensitive to all students involved in sharing it.
4. Sarah shares three key takeaways from this experience that every school communicator needs to hear. Make sure to listen to the end to note these key factors!

SPECIAL GUEST

Sarah O’Donnell, MS IMC

Director of Communications

Stevens Point Area Public School District, Wisconsin

Email: [email protected] 

Linked In: https://www.linkedin.com/in/sarahodonnellpr 

Website: https://www.pointschools.net 

Facebook: https://www.facebook.com/pointschools 

Instagram: @pointschools

USEFUL INFORMATION

• Original Facebook post from the SPASH Panthers page (a high school page)
• Shared post on the district page
• Good Morning America post and link to video clip
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

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