The 8-Figure Product CEO

From Family Business to $100M+ Sales: Randy Covington on Building a Legacy Brand


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Randy Covington has been building businesses the old-fashioned way—through grit, long-term thinking, and putting people first.

In this episode, we dive into his journey scaling a multi-generational family business into a $100M+ sales machine. Randy shares what it takes to transition leadership across generations, how to keep culture alive while growing, and why staying patient can often beat chasing shortcuts.

You'll hear about: 🟡 The lessons from decades in consumer goods 🟡 How to manage family dynamics without killing the business 🟡 Why clarity and patience are often underrated growth levers 🟡 The mindset shift every founder needs when building a legacy brand

This is a must-listen if you're running (or planning to run) a family-owned business and want to scale without losing what made it special in the first place.

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The 8-Figure Product CEOBy Luke Peters

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